Postgraduate Certificate in Competitive Advantage for MBAs
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⢠Competitive Strategy Development: Understanding the primary factors that influence a company's competitive position and how to create a successful strategy to gain a sustainable advantage.
⢠Market Analysis and Research: An in-depth examination of methodologies and tools used for market analysis, consumer behavior, and market segmentation, enabling students to identify new opportunities and trends.
⢠Value Chain Management: This unit covers the optimization of business processes and resources, from suppliers to customers, to create value and achieve a competitive advantage.
⢠Business Model Innovation: Students will learn how to redesign and adapt business models to respond to changing market conditions and stay ahead of the competition.
⢠Porter's Five Forces Analysis: A thorough exploration of Michael Porter's framework for analyzing the competitive environment and developing strategies to counteract threats and maximize opportunities.
⢠Blue Ocean Strategy: This unit will teach students how to create uncontested market space and make the competition irrelevant, resulting in high growth and profitability.
⢠Strategic Alliances and Partnerships: An examination of the benefits and challenges of collaborating with other organizations to create a competitive advantage through shared resources, knowledge, and capabilities.
⢠Competitive Advantage through Technology: This unit covers the role of technology in creating and sustaining competitive advantage, including innovation, digital transformation, and emerging technologies.
⢠Global Competitive Advantage: A focus on the unique challenges and opportunities of competing in the global marketplace, including cultural differences, international trade regulations, and global supply chains.
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