Professional Certificate in Launching Craft Business
-- ViewingNowThe Professional Certificate in Launching Craft Business is a comprehensive course designed to equip learners with essential skills for success in the craft industry. This program highlights the importance of creativity, innovation, and business acumen in the thriving handmade goods market.
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GBP £ 140
GBP £ 202
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⢠Business Planning: In this unit, students will learn how to create a comprehensive business plan for their craft business, including market research, financial projections, and marketing strategies.
⢠Crafting & Production: This unit will focus on the development and production of high-quality craft products, from concept to completion. Students will explore various materials, techniques, and tools to create unique and desirable items.
⢠Branding & Identity: In this unit, students will discover how to establish a strong brand identity for their craft business, including logo design, packaging, and storytelling. They will learn how to differentiate their products in the market and appeal to their target audience.
⢠Pricing & Inventory Management: This unit will teach students how to price their craft products effectively, taking into account production costs, market trends, and competitor pricing. They will also learn how to manage inventory levels, forecast demand, and maintain stock records.
⢠Sales & Distribution: Students will explore various sales channels, such as online marketplaces, craft fairs, and retail stores, and learn how to negotiate and build relationships with buyers and distributors. They will also learn about order fulfillment, shipping, and customer service.
⢠Legal & Financial Management: This unit will cover essential legal and financial aspects of running a craft business, such as registering a business, understanding taxes, and managing cash flow. Students will learn how to protect their intellectual property, comply with regulations, and mitigate financial risks.
⢠Marketing & Promotion: In this unit, students will discover how to create effective marketing campaigns, using both traditional and digital channels, to reach their target audience and increase sales. They will learn about social media, email marketing, content marketing, and advertising strategies.
⢠Time Management & Productivity: This unit will teach students how to prioritize tasks, set goals, and manage their time effectively to increase productivity and reduce stress. They will learn about various productivity tools, techniques, and systems to help them stay organized and focused.
⢠Customer Engagement & Retention: Students will learn how to build and maintain relationships with their customers through excellent customer service, engagement strategies, and loyalty programs. They will explore various methods to collect customer feedback and use it to improve their products and services.
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