Postgraduate Certificate in Strategic Branding in Global Business
-- ViewingNowThe Postgraduate Certificate in Strategic Branding in Global Business is a comprehensive course designed to empower professionals with the skills necessary to thrive in today's globalized marketplace. This course emphasizes the importance of strategic branding in creating a strong brand identity, building customer loyalty, and driving business growth.
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Strategic Brand Management: This unit will cover the fundamental concepts and theories of strategic brand management, including brand equity, positioning, and differentiation.
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Global Branding Strategy: This unit will focus on developing branding strategies for global markets, including cultural considerations, global brand architecture, and standardization vs. adaptation.
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Digital Branding and Social Media: This unit will explore the role of digital channels and social media in branding, including social media strategies, online reputation management, and digital brand engagement.
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Brand Identity and Design: This unit will delve into the design and implementation of brand identity systems, including visual identity, brand language, and tone of voice.
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Brand Analytics and Metrics: This unit will cover the key metrics and analytics used in branding, including brand awareness, brand equity, and customer loyalty.
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Brand Partnerships and Collaborations: This unit will examine the role of partnerships and collaborations in branding, including co-branding, sponsorships, and influencer marketing.
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Brand Positioning in Competitive Markets: This unit will focus on developing effective brand positioning strategies in highly competitive markets, including competitive analysis, value proposition, and messaging.
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Brand Crisis Management: This unit will explore how to manage brand crises and protect brand reputation, including crisis communication, crisis planning, and crisis recovery.
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Branding and Corporate Social Responsibility: This unit will examine the role of corporate social responsibility in branding, including cause marketing, sustainability, and ethical branding.
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