Undergraduate Certificate in International Advertising and Marketing Law
-- ViewingNowThe Undergraduate Certificate in International Advertising and Marketing Law is a comprehensive course that equips learners with critical skills in legal compliance for global advertising and marketing campaigns. This program emphasizes the importance of understanding legal frameworks, ethical considerations, and cultural sensitivities in international markets, making it essential for professionals in today's globalized business landscape.
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⢠Introduction to International Advertising and Marketing Law: Understanding the legal framework governing international advertising and marketing, including key concepts, regulations, and jurisdictional issues.
⢠Global Intellectual Property Law: Examining the fundamental principles of intellectual property law, including trademarks, patents, copyrights, and trade secrets, within an international marketing context.
⢠Comparative Advertising Laws: Analyzing the differences and similarities between major global advertising regulations, such as the US Federal Trade Commission Act, the EU Unfair Commercial Practices Directive, and others.
⢠Data Protection and Privacy in International Marketing: Investigating the importance of data protection and privacy in international marketing, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other relevant regulations.
⢠International Marketing Ethics: Exploring ethical considerations in international advertising and marketing, including cultural sensitivity, consumer protection, and corporate social responsibility.
⢠False Advertising and Deceptive Practices: Identifying and preventing false advertising and deceptive practices in international marketing, emphasizing legal remedies and best practices to ensure compliance.
⢠Advertising Standards and Self-Regulation: Understanding the role of industry self-regulation and advertising standards in promoting ethical and legal advertising practices in the international marketplace.
⢠Digital Marketing Law: Examining legal issues specific to digital marketing, such as online advertising, social media marketing, and email marketing, in an international context.
⢠International Marketing Compliance Programs: Designing and implementing effective international marketing compliance programs to ensure adherence to relevant laws and regulations, mitigate risks, and protect brand reputation.
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