Undergraduate Certificate in Business Mandarin for Brand Management
-- ViewingNowThe Undergraduate Certificate in Business Mandarin for Brand Management is a comprehensive course designed to meet the growing industry demand for professionals with a strong understanding of Mandarin language and Chinese business culture. This certificate course emphasizes the importance of Mandarin proficiency in the global business landscape, particularly in brand management within the Chinese market.
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⢠Unit 1: Introduction to Business Mandarin
⢠Unit 2: Mandarin for Brand Management
⢠Unit 3: Business Communication in Mandarin
⢠Unit 4: Mandarin for Marketing
⢠Unit 5: Chinese Business Culture and Etiquette
⢠Unit 6: Mandarin for Advertising
⢠Unit 7: Business Negotiations in Mandarin
⢠Unit 8: Mandarin for Sales
⢠Unit 9: Chinese Business Law and Regulations
⢠Unit 10: Case Studies in Chinese Brand Management
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