Postgraduate Certificate in MBA Channel Management
-- ViewingNowThe Postgraduate Certificate in MBA Channel Management is a comprehensive course designed for aspiring professionals seeking to excel in channel management and business development. This program focuses on essential skills such as strategic planning, negotiation, and leadership, making it highly relevant in today's dynamic business landscape.
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⢠Channel Strategy & Management: Understanding the fundamentals of channel management and strategy, including the development and implementation of effective channel systems.
⢠Distribution Channel Design: Designing and managing effective distribution channels, including the selection of channel partners and the optimization of channel operations.
⢠Digital & Social Media Marketing: Utilizing digital and social media channels to reach and engage with target audiences, including the development and execution of digital marketing campaigns.
⢠Key Account Management: Managing key B2B customer relationships, including the development of account plans, sales forecasting, and customer service strategies.
⢠Sales Force Management: Managing and leading a sales force, including the recruitment, training, and motivation of sales representatives.
⢠Retail Management: Understanding the unique challenges and opportunities of retail management, including store layout, inventory management, and visual merchandising.
⢠Customer Relationship Management (CRM): Implementing and managing customer relationship management systems, including the use of data analytics to improve customer engagement and loyalty.
⢠Marketing Analytics: Utilizing data and analytics to inform marketing decisions, including the use of customer data, market research, and performance metrics.
⢠Global Channel Management: Managing distribution channels in an international context, including the challenges and opportunities of cross-cultural communication and market entry strategies.
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