Professional Certificate in Advertising Agency Business Plans
-- ViewingNowThe Professional Certificate in Advertising Agency Business Plans is a comprehensive course designed to meet the growing industry demand for advertising professionals with strategic planning skills. This certificate program focuses on equipping learners with the essential skills to develop effective advertising agency business plans that can help organizations thrive in competitive markets.
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⢠Unit 1: Introduction to Advertising Agency Business Plans
⢠Unit 2: Market Research and Analysis
⢠Unit 3: Defining Business Goals and Objectives
⢠Unit 4: Target Audience and Customer Segmentation
⢠Unit 5: Unique Selling Propositions and Value Proposition
⢠Unit 6: Competitive Analysis and Positioning
⢠Unit 7: Marketing and Advertising Strategies
⢠Unit 8: Financial Projections and Budgeting
⢠Unit 9: Organizational Structure and Management Plan
⢠Unit 10: Executive Summary and Appendices
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