Undergraduate Certificate in Digital Marketing Planning
-- ViewingNowThe Undergraduate Certificate in Digital Marketing Planning is a comprehensive course that empowers learners with essential skills for career advancement in the rapidly evolving digital marketing industry. This certificate program highlights the importance of data-driven decision-making and emphasizes the strategic aspects of digital marketing planning.
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⢠Digital Marketing Fundamentals: Understanding the core concepts and strategies in digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, and email marketing.
⢠Market Research and Analysis: Identifying target audiences, analyzing market trends, and leveraging data to inform digital marketing strategies.
⢠Search Engine Optimization (SEO): Techniques for optimizing websites and content to improve search engine rankings and drive organic traffic.
⢠Pay-Per-Click (PPC) Advertising: Designing and implementing effective PPC campaigns, including keyword research, ad copywriting, and bid management.
⢠Social Media Marketing: Building and managing social media profiles, creating engaging content, and measuring social media ROI.
⢠Content Marketing: Developing and executing content marketing strategies that align with business goals and resonate with target audiences.
⢠Email Marketing: Creating effective email campaigns that drive engagement and conversions, including list building, segmentation, and automation.
⢠Web Analytics: Tracking and analyzing website traffic and engagement, using tools like Google Analytics, to inform digital marketing decisions.
⢠Digital Marketing Tools and Platforms: Familiarization with popular digital marketing tools and platforms, such as Hootsuite, Mailchimp, and SEMrush.
⢠Digital Marketing Strategy: Developing comprehensive digital marketing plans that align with business objectives and leverage the appropriate channels and tactics.
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