Undergraduate Certificate in Competitive Strategy and Strategic Management
-- ViewingNowThe Undergraduate Certificate in Competitive Strategy and Strategic Management is a compact, career-oriented course designed to equip learners with essential skills in strategic decision-making and competitive positioning. In an increasingly dynamic business environment, this certificate course is of paramount importance, filling the industry demand for professionals who can analyze market trends, develop robust strategies, and drive business growth.
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⢠Competitive Analysis: Understanding the competitive landscape, identifying key competitors, and analyzing their strengths and weaknesses.
⢠Strategic Planning: Developing strategic plans to achieve organizational goals, including mission and vision statements, objectives, and action plans.
⢠Market Research: Conducting market research to identify market trends, customer needs, and opportunities for growth.
⢠SWOT Analysis: Identifying and evaluating an organization's strengths, weaknesses, opportunities, and threats to inform strategic decision-making.
⢠Porter's Five Forces: Analyzing the competitive forces in an industry to inform strategic positioning and decision-making.
⢠Resource-Based View: Evaluating an organization's resources and capabilities to inform competitive advantage and strategy.
⢠Business Model Innovation: Developing new business models to create and capture value in a changing market landscape.
⢠Corporate Strategy: Understanding the differences between corporate and business-level strategies, and developing strategies for diversified firms.
⢠Strategic Alliances and Mergers & Acquisitions: Forming strategic alliances and engaging in mergers and acquisitions to achieve strategic objectives.
⢠Strategic Implementation and Change Management: Implementing strategic plans and managing change to ensure successful execution.
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