Professional Certificate in Mobile App KPIs and Metrics
-- ViewingNowThe Professional Certificate in Mobile App KPIs and Metrics course is essential for professionals seeking to measure and optimize the performance of mobile applications. This course is vital in today's digital age, where mobile apps have become an integral part of businesses and consumer interactions.
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⢠Mobile App KPIs and Metrics Fundamentals: Understanding Key Performance Indicators (KPIs) and Metrics in the context of mobile apps, their importance, and how they drive growth and success. ⢠User Acquisition Metrics: Analyzing user acquisition channels, Cost Per Install (CPI), and other essential metrics to optimize marketing strategies and improve user acquisition. ⢠User Engagement Metrics: Measuring user engagement, such as session length, screen views, and in-app actions, to understand user behavior and improve app experience. ⢠Retention and Churn Rates: Quantifying user retention, churn, and cohort analysis to identify patterns and trends in user behavior, and to improve app retention. ⢠Revenue Metrics: Examining revenue-generating metrics, such as Average Revenue Per User (ARPU), Lifetime Value (LTV), and Return on Investment (ROI), to monetize mobile apps effectively. ⢠App Store Optimization (ASO) Metrics: Analyzing ASO metrics, such as app store rankings, ratings, and reviews, to optimize app visibility and drive downloads. ⢠Conversion Metrics: Measuring conversion rates and funnels to identify bottlenecks and improve conversion rates in the app. ⢠Technical Performance Metrics: Evaluating app performance metrics, such as load times, crash rates, and API response times, to ensure optimal app performance and user experience.
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