Graduate Certificate in Postmodern Brand Revitalization
-- ViewingNowThe Graduate Certificate in Postmodern Brand Revitalization is a comprehensive course designed to equip learners with the essential skills needed to thrive in today's rapidly changing business landscape. This course focuses on the importance of postmodern branding strategies, which are critical in revitalizing established brands and creating new ones that resonate with today's consumers.
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Here are the essential units for a Graduate Certificate in Postmodern Brand Revitalization:
⢠Foundations of Postmodern Branding: This unit covers the history and theory of postmodernism and its impact on branding. It includes topics such as deconstruction, simulation, and hyperreality.
⢠Brand Revitalization Strategies: This unit explores different approaches to revitalizing a brand, including repositioning, rebranding, and brand extension. It also covers the importance of market research, target audience analysis, and competitive analysis in developing a successful brand revitalization strategy.
⢠Postmodern Design and Visual Identity: This unit focuses on the role of design in postmodern branding. It covers topics such as visual identity, packaging design, and retail design. It also explores the use of irony, humor, and other postmodern design elements in creating a unique and memorable brand identity.
⢠Narrative and Storytelling in Branding: This unit examines the importance of storytelling in postmodern branding. It covers topics such as brand mythology, brand archetypes, and the use of narrative structures in brand communications. It also explores the role of user-generated content and social media in creating and sharing brand stories.
⢠Ethics and Responsibility in Postmodern Branding: This unit covers the ethical and social responsibilities of brands in a postmodern world. It includes topics such as sustainability, diversity, and social justice. It also explores the role of transparency and authenticity in building trust and loyalty among postmodern consumers.
⢠Brand Management and Evaluation: This unit focuses on the practical aspects of managing and evaluating a postmodern brand. It covers topics such as brand architecture, brand portfolio management, and brand equity measurement. It also explores the use of brand tracking studies, social media analytics, and other tools to monitor and evaluate brand performance.
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