Professional Certificate in Business Integrated Marketing Communication

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The Professional Certificate in Business Integrated Marketing Communication is a comprehensive course that emphasizes the importance of a unified approach to marketing, advertising, and public relations. This program addresses the growing industry demand for professionals who can develop and execute integrated marketing communication strategies, which align with business goals and engage customers across various channels.

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이 과정에 대해

By enrolling in this certificate course, learners will acquire essential skills in market research, branding, content strategy, social media, and data analysis. These skills will enable them to create compelling and cohesive marketing communication plans that drive business results. Moreover, learners will gain hands-on experience with industry-standard tools and best practices, preparing them for career advancement opportunities in various sectors. In today's rapidly changing business environment, integrated marketing communication has become a critical success factor for organizations. By earning this professional certificate, learners will distinguish themselves as strategic thinkers and skilled practitioners, making them highly valuable assets in the job market.

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과정 세부사항

•
• Business Integrated Marketing Communication Fundamentals
• Marketing Strategy and Planning
• Advertising and Promotion Management
• Public Relations and Media Planning
• Digital Marketing and Social Media Strategies
• Content Marketing and Brand Storytelling
• Marketing Analytics and Data-Driven Decision Making
• Cross-Cultural Communication and Global Marketing
• Ethics and Corporate Social Responsibility in Marketing Communication
• Capstone Project: Integrated Marketing Communication Campaign

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