Undergraduate Certificate in Pricing Strategy and Market Control
-- ViewingNowThe Undergraduate Certificate in Pricing Strategy and Market Control is a comprehensive course that equips learners with essential skills for career advancement in pricing and revenue management. This course emphasizes the importance of effective pricing strategies and market control in achieving business success.
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⢠Pricing Psychology: Understanding the human mind and how it perceives and values prices.
⢠Cost-Plus Pricing: Calculating the cost of a product and adding a fixed percentage as profit.
⢠Value-Based Pricing: Pricing based on the perceived value of a product to the customer.
⢠Competitive Pricing: Setting prices based on the competition's offerings and market position.
⢠Dynamic Pricing: Adjusting prices in real-time based on market conditions and customer behavior.
⢠Pricing Strategies for Promotions: Utilizing discounts and promotions as a pricing tool.
⢠Price Discrimination: Charging different prices to different customer segments.
⢠Pricing Metrics and Analytics: Measuring and analyzing pricing performance and making data-driven decisions.
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