Professional Certificate in Strategic Analysis for International Business
-- ViewingNowThe Professional Certificate in Strategic Analysis for International Business is a comprehensive course designed to empower learners with the essential skills needed to excel in today's globalized business landscape. This course highlights the importance of strategic analysis in making informed business decisions and adapting to dynamic market conditions.
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⢠Introduction to Strategic Analysis: Understanding the concept and importance of strategic analysis in international business.
⢠Political, Economic, Social, Technological, Legal, and Environmental (PESTLE) Analysis: Examining the external macro-environmental factors affecting international business operations.
⢠Competitor Analysis: Identifying and evaluating competitors in the international market.
⢠Market Analysis: Analyzing target markets, market size, growth, trends, and customer needs.
⢠SWOT Analysis: Identifying and evaluating the Strengths, Weaknesses, Opportunities, and Threats for a company in the international market.
⢠Value Chain Analysis: Understanding and optimizing a company's value chain to gain a competitive advantage in the international market.
⢠Scenario Planning: Developing different scenarios to prepare for future uncertainties in the international business environment.
⢠Porter's Five Forces Model: Analyzing the competitiveness of an industry in the international market.
⢠Balance Scorecard: Measuring the performance of a company's strategy in the international market.
⢠Strategic Decision Making: Making informed decisions based on strategic analysis in international business.
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