Postgraduate Certificate in Agri-business Digital Advertising
-- ViewingNowThe Postgraduate Certificate in Agri-business Digital Advertising is a career-advancing course designed to equip learners with essential digital advertising skills tailored for the agri-business sector. This certificate program highlights the importance of harnessing digital technologies to drive marketing success in the agricultural industry.
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⢠Digital Marketing Fundamentals • Understanding the digital marketing landscape, including key players, trends, and best practices. • Exploring the customer journey, from awareness to consideration, conversion, and loyalty. • Identifying the role of digital marketing in agri-business and the opportunities it presents.
⢠Search Engine Optimization (SEO) • Understanding the basics of search engine algorithms and how they impact website visibility. • Implementing on-page and off-page optimization techniques to improve search engine rankings. • Analyzing and measuring SEO performance using tools like Google Analytics.
⢠Social Media Marketing • Identifying the right social media platforms for agri-business and developing a social media strategy. • Creating engaging social media content and managing social media communities. • Measuring social media performance and optimizing social media campaigns for better results.
⢠Content Marketing • Developing a content marketing strategy for agri-business, including identifying target audiences and content themes. • Creating high-quality content that resonates with the target audience and drives engagement. • Measuring content marketing performance and optimizing content for better results.
⢠Email Marketing • Understanding the basics of email marketing, including permission-based email marketing and email automation. • Developing an email marketing strategy for agri-business, including segmentation and personalization. • Measuring email marketing performance and optimizing email campaigns for better results.
⢠Paid Advertising • Understanding the basics of paid advertising, including pay-per-click (PPC) and display advertising. • Developing a paid advertising strategy for agri-business, including targeting and bidding strategies. • Measuring paid advertising performance and optimizing paid campaigns for better results.
⢠Data Analysis • Understanding the basics of data analysis, including data cleaning, data visualization, and data storytelling. • Analyzing digital marketing data to inform decision-making and optimize digital marketing campaigns. • Using data insights to
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