Professional Certificate in Programmatic Advertising in Digital Transformation

Name: Professional Certificate in Programmatic Advertising in Digital Transformation
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The Professional Certificate in Programmatic Advertising in Digital Transformation is a vital course for professionals seeking to excel in the rapidly evolving digital advertising landscape. This certificate program focuses on programmatic advertising, a technology-driven method that automates the buying and placement of online ads, ensuring efficient and targeted promotion.

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AboutThisCourse

With the digital advertising industry's growing demand for programmatic skills, this course is essential for career advancement. It equips learners with the knowledge and expertise to leverage data-driven insights, optimize ad campaigns, and make strategic decisions using real-time bidding and automated ad placement techniques. Upon completion, learners will have a competitive edge in the job market and be prepared to excel in roles such as Programmatic Advertising Specialist, Digital Marketing Analyst, or Media Planner. By mastering the art and science of programmatic advertising, professionals can unlock new opportunities and contribute to the success of modern businesses in the digital age.

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CourseDetails

• Introduction to Programmatic Advertising
• Understanding Digital Transformation
• The Programmatic Advertising Ecosystem
• Data Management Platforms (DMPs) and Demand Side Platforms (DSPs)
• Real-Time Bidding (RTB) and Automated Guaranteed
• Targeting and Retargeting in Programmatic Advertising
• Programmatic Creative and Dynamic Ads
• Measurement and Optimization in Programmatic Campaigns
• Fraud Prevention and Brand Safety in Programmatic Advertising
• Future Trends and Innovations in Programmatic Advertising

CareerPath

The **Professional Certificate in Programmatic Advertising** provides a comprehensive understanding of the programmatic advertising ecosystem, focusing on the UK market. With this certificate, you can choose from different roles in the job market, including: - **Programmatic Analyst**: This role involves monitoring and optimizing programmatic campaigns to ensure maximum performance. With an average salary range of £30,000 - £45,000 per year, the demand for programmatic analysts is increasing, making it an excellent entry-level position in the industry. - **Demand Side Platform (DSP) Manager**: As a DSP Manager, you will be responsible for managing and optimizing campaigns across multiple platforms and channels. The average salary for this role ranges between £40,000 and £65,000 per year, depending on experience and the size of the company. - **Campaign Manager**: Campaign Managers oversee campaign creation, execution, and optimization to deliver the best results for clients. The typical salary range for this role is between £35,000 and £70,000 per year. - **Ad Operations Specialist**: Ad Operations Specialists ensure a smooth ad delivery process, focusing on ad trafficking and troubleshooting. The average salary for this role ranges between £25,000 and £40,000 per year. - **Data Scientist (Programmatic)**: Data Scientists in programmatic advertising use data analysis and machine learning algorithms to improve campaign performance and optimize media buying strategies. The average salary for this role ranges between £50,000 and £100,000 per year.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PROGRAMMATIC ADVERTISING IN DIGITAL TRANSFORMATION

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London School of International Business (LSIB)

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05 May 2025

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