Undergraduate Certificate in Google Tag Manager Tactics

Name: Undergraduate Certificate in Google Tag Manager Tactics
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The Undergraduate Certificate in Google Tag Manager Tactics is a comprehensive course designed to equip learners with the essential skills needed to excel in the digital marketing industry. This program focuses on Google Tag Manager, a powerful tool used for managing and deploying marketing tags on websites.

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AboutThisCourse

It is important because it provides hands-on experience and in-depth knowledge of tag management, which is highly sought after by employers. With the ever-increasing demand for digital marketing professionals, this certificate course offers learners the opportunity to stand out in a competitive job market. It equips learners with the skills to effectively manage and analyze marketing data, leading to improved website performance and better decision-making. By completing this course, learners will have the confidence and expertise to advance their careers in digital marketing and analytics.

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CourseDetails

• Introduction to Google Tag Manager: Overview, Features, and Benefits
• Setting Up Google Tag Manager: Accounts, Containers, and Workspaces
• Google Tag Manager Tags: Types, Configurations, and Triggers
• Variables in Google Tag Manager: Built-in, Custom, and Data Layer Variables
• Implementing Google Analytics with Google Tag Manager
• Conversion Tracking and Event Tracking with Google Tag Manager
• Google Tag Manager for A/B Testing and Personalization
• Debugging and Troubleshooting Google Tag Manager
• Best Practices and Security Measures in Google Tag Manager.

CareerPath

The undergraduate certificate in Google Tag Manager Tactics equips learners with essential skills for various roles in the job market. This 3D pie chart highlights the percentage of demand for different roles that utilize Google Tag Manager, providing a clear overview of the industry landscape. 1. Marketing Specialist: With a 25% share, marketing specialists use Google Tag Manager for tracking campaigns, optimizing ad spend, and measuring marketing effectiveness. 2. Analytics Consultant: Demand for analytics consultants stands at 30%, reflecting the need for professionals skilled in leveraging data to drive business growth and decision-making. 3. Web Developer: Web developers represent 20% of the market, emphasizing the importance of Google Tag Manager for website optimization and analytics. 4. SEO Specialist: SEO specialists, accounting for 15% of demand, utilize Google Tag Manager to monitor website traffic, improve search engine rankings, and analyze user behavior. 5. Data Analyst: With 10% of the demand, data analysts employ Google Tag Manager to gather, process, and analyze data, informing organizational strategies and decisions.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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UNDERGRADUATE CERTIFICATE IN GOOGLE TAG MANAGER TACTICS

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London School of International Business (LSIB)

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05 May 2025

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