Professional Certificate in Social Network Advertising

Name: Professional Certificate in Social Network Advertising
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The Professional Certificate in Social Network Advertising is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving digital marketing industry. This certificate course focuses on the importance of social network advertising and its growing demand in today's business landscape.

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AboutThisCourse

Learners will gain hands-on experience in creating, managing, and optimizing social media advertising campaigns across various platforms such as Facebook, Instagram, LinkedIn, and Twitter. The course covers key topics including target audience analysis, ad creation and design, campaign management, performance tracking, and data analysis. By the end of this course, learners will have a deep understanding of social network advertising best practices and be able to demonstrate their skills through a portfolio of real-world projects. This Professional Certificate will equip learners with the essential skills needed to succeed in digital marketing and social media advertising careers, providing a competitive edge in the job market.

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CourseDetails

• Unit 1: Introduction to Social Network Advertising
• Unit 2: Social Media Platforms: Facebook, Instagram, LinkedIn & Twitter
• Unit 3: Setting Up & Optimizing Social Network Advertising Campaigns
• Unit 4: Targeting & Retargeting Strategies in Social Network Advertising
• Unit 5: Crafting Engaging Social Network Ads: Copywriting & Design Techniques
• Unit 6: Measuring Success: Key Performance Indicators (KPIs) in Social Network Advertising
• Unit 7: Ad Budgeting & Bid Strategies for Social Network Advertising
• Unit 8: Organic vs Paid Social Media: Integrating Strategies
• Unit 9: Social Network Advertising Automation Tools & Platforms
• Unit 10: Emerging Trends & Future of Social Network Advertising

CareerPath

The **Professional Certificate in Social Network Advertising** provides in-depth knowledge and training for various roles in the digital marketing industry. This 3D Pie Chart showcases the job market trends for popular roles in the UK. 1. **Social Media Specialist (45%)**: With a focus on creating engaging content and managing online presence, social media specialists play a critical role in boosting brand awareness and customer engagement. 2. **Digital Marketing Manager (25%)**: Overseeing all digital marketing efforts, these professionals create and implement comprehensive strategies, monitor digital channel performance, and collaborate with various teams to ensure brand alignment and growth. 3. **Content Marketing Specialist (15%)**: These experts develop, manage, and optimize content marketing strategies, focusing on creating and distributing valuable, relevant, and consistent content to engage and attract a target audience. 4. **Paid Advertising Specialist (10%)**: Paid advertising specialists are responsible for managing and optimizing online advertising campaigns, including search, display, and social media ads, to increase visibility, conversions, and revenue. 5. **SEO Specialist (5%)**: SEO specialists ensure a website's visibility on search engine results by optimizing content, technical aspects, and linking strategies, driving targeted traffic and enhancing online presence.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
NotRegulatedAuthorized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SOCIAL NETWORK ADVERTISING

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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