Professional Certificate in Mandarin-English Digital Marketing

Name: Professional Certificate in Mandarin-English Digital Marketing
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The Professional Certificate in Mandarin-English Digital Marketing is a comprehensive course designed to meet the growing industry demand for digital marketing professionals with linguistic proficiency in Mandarin and English. This course is crucial in equipping learners with essential skills for career advancement in the global digital marketing landscape.

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AboutThisCourse

By combining digital marketing knowledge with Mandarin and English language skills, learners can effectively target and engage with audiences from both Western and Eastern markets. The course covers key topics such as social media marketing, search engine optimization, and content marketing, providing a well-rounded understanding of digital marketing strategies and tactics. Successful completion of this course will enable learners to stand out in a competitive job market, with the unique combination of language skills and digital marketing expertise making them highly sought after by employers. Whether you're looking to break into the digital marketing industry, or looking to expand your current skillset, this course is an excellent choice for career development and advancement.

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CourseDetails

• Unit 1: Introduction to Digital Marketing • Unit 2: Mandarin Social Media Platforms • Unit 3: English Social Media Platforms • Unit 4: Search Engine Optimization (SEO) • Unit 5: Search Engine Marketing (SEM) • Unit 6: Content Marketing • Unit 7: Email Marketing • Unit 8: Influencer Marketing • Unit 9: Analytics and Performance Metrics • Unit 10: Cultural Differences in Digital Marketing

CareerPath

In today's digital marketing landscape, Mandarin-English bilingual professionals are in high demand. A professional certificate in Mandarin-English digital marketing will open doors to a variety of rewarding roles. Explore the chart below for a closer look at the job market trends, salary ranges, and skill demand for these positions in the UK. 1. Mandarin SEO Specialist: As a Mandarin SEO specialist, you will be responsible for optimising websites targeting Chinese audiences in both Mandarin and English languages. This role requires a strong understanding of search engine algorithms and multilingual keyword research. 2. Mandarin Content Marketer: Mandarin content marketers create engaging and culturally relevant content for Chinese-speaking audiences in both Mandarin and English. This role typically involves developing marketing strategies, managing content calendars, and conducting market research. 3. Mandarin Social Media Manager: As a Mandarin social media manager, you will manage and grow Chinese social media channels such as WeChat, Weibo, and Douyin. This role demands fluency in Mandarin and English, cultural understanding, and social media expertise. 4. Mandarin Digital Analyst: Mandarin digital analysts measure and analyse the performance of digital marketing campaigns targeting Chinese-speaking audiences. This role requires a strong background in data analysis, multilingual proficiency, and cultural competence. 5. Mandarin PPC Specialist: Mandarin PPC specialists manage paid marketing campaigns on Chinese platforms like Baidu, Toutiao, and Weibo. This role demands fluency in Mandarin and English, a solid grasp of PPC strategies, and cultural knowledge.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN MANDARIN-ENGLISH DIGITAL MARKETING

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London School of International Business (LSIB)

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05 May 2025

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