Postgraduate Certificate in Cross-Device YouTube Ads

Name: Postgraduate Certificate in Cross-Device YouTube Ads
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The Postgraduate Certificate in Cross-Device YouTube Ads is a comprehensive course designed to equip learners with the skills necessary to excel in the rapidly evolving digital advertising industry. This course emphasizes the importance of creating effective YouTube ads that can reach audiences across various devices, a highly sought-after skill in today's multi-screen world.

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AboutThisCourse

With the explosive growth of video content consumption and the continued shift of advertising budgets towards digital channels, there is a high industry demand for professionals who can create and optimize cross-device YouTube ads. This course prepares learners for this demand by teaching them best practices for YouTube ad creation, targeting strategies, and campaign optimization. Upon completion of this course, learners will have a deep understanding of cross-device YouTube ad strategies, enabling them to create effective ad campaigns that drive engagement and conversion. This course is an excellent opportunity for marketers, advertisers, and communications professionals to enhance their skillset and advance their careers in the digital advertising industry.

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CourseDetails

• Cross-Device YouTube Advertising Fundamentals • Understanding YouTube Ad Formats: Display, Overlay, Skippable, Bumper, and Sponsored Cards • Designing Effective YouTube Video Ads for Mobile • Targeting Strategies: Demographics, Interests, Topics, Keywords, and Placements • YouTube Audience Retention and Engagement Metrics • Cross-Device Attribution and Multi-Channel Funnels • YouTube Ad Campaign Management and Optimization • Legal and Ethical Considerations in Cross-Device YouTube Advertising • YouTube Advertising Case Studies and Best Practices

CareerPath

The Postgraduate Certificate in Cross-Device YouTube Ads is a valuable qualification, with various exciting roles available in the job market. As a YouTube Ads Specialist, you'll be responsible for creating engaging ad campaigns and optimizing them for the platform. Cross-Device Advertisers focus on delivering seamless user experiences across multiple devices, while Data Analysts for YouTube Ads analyze and interpret data to optimize ad performance (job market trends, salary ranges, and skill demand in the UK). This 3D pie chart, created using Google Charts, provides a visual representation of three primary roles associated with this certificate program. With a transparent background and a responsive design, it offers a clear and concise overview of the job market trends for these roles in the UK. The vibrant colors and 3D effect make it visually appealing, making it easy to identify the percentage of job opportunities in each role.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN CROSS-DEVICE YOUTUBE ADS

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London School of International Business (LSIB)

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05 May 2025

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