Graduate Certificate in Ad Targeting on YouTube

Name: Graduate Certificate in Ad Targeting on YouTube
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The Graduate Certificate in Ad Targeting on YouTube is a comprehensive course that equips learners with essential skills for career advancement in digital marketing. This program focuses on the importance of ad targeting, a critical aspect of successful YouTube advertising strategies.

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AboutThisCourse

In this course, learners will gain hands-on experience in creating and managing effective ad campaigns on YouTube, using data-driven approaches to reach their target audience. They will also learn how to analyze and interpret campaign performance metrics, optimizing their efforts for maximum impact. With the growing demand for digital marketing professionals, this certificate course offers learners a competitive edge in the industry. By gaining expertise in ad targeting on YouTube, learners can demonstrate their ability to drive results for businesses, making them highly valuable to potential employers. Overall, this course is an excellent opportunity for learners to expand their skillset, increase their earning potential, and advance their careers in digital marketing.

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CourseDetails

• Unit 1: Introduction to Ad Targeting on YouTube
• Unit 2: YouTube Ad Formats and Best Practices
• Unit 3: Audience Research and Targeting Strategies
• Unit 4: Utilizing YouTube Analytics for Ad Performance
• Unit 5: Crafting Effective Video Ad Creative
• Unit 6: Campaign Setup and Management in Google Ads
• Unit 7: Remarketing and Audience Expansion Techniques
• Unit 8: Budgeting and Bid Strategies for YouTube Ads
• Unit 9: Measuring and Optimizing Ad Performance
• Unit 10: Industry Trends and Future Perspectives in Video Advertising

CareerPath

The **Graduate Certificate in Ad Targeting** program prepares students for exciting roles in the digital advertising landscape. This 3D Google Charts pie chart highlights the current job market trends in the UK. * Digital Marketing Specialist (45%): With a focus on ad targeting, graduates can lead digital marketing campaigns and optimize ad spend. * Data Analyst (30%): Ad targeting graduates can analyze user data, create insightful reports, and help businesses make informed decisions. * SEO Specialist (15%): By learning ad targeting techniques, graduates can optimize websites for search engines and increase organic traffic. * Content Strategist (10%): Ad targeting knowledge allows content strategists to craft more engaging content and reach their target audience effectively.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN AD TARGETING ON YOUTUBE

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London School of International Business (LSIB)

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05 May 2025

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