Undergraduate Certificate in Retargeting Metrics

Name: Undergraduate Certificate in Retargeting Metrics
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The Undergraduate Certificate in Retargeting Metrics is a comprehensive course designed to equip learners with essential skills in data analysis and retargeting strategies. This certification program emphasizes the importance of data-driven decision-making in digital marketing, making it highly relevant in today's technology-driven world.

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AboutThisCourse

With the ever-increasing demand for digital marketing professionals, this course offers a unique opportunity for learners to stand out in the job market. It provides in-depth knowledge of retargeting metrics, enabling learners to create effective marketing campaigns and analyze their performance. The course covers topics such as audience segmentation, conversion tracking, and attribution modeling, which are crucial for career advancement in digital marketing. By the end of this course, learners will have a solid understanding of retargeting metrics and how to use them to optimize marketing campaigns. They will be equipped with the skills and knowledge needed to advance their careers in digital marketing, making them valuable assets to any organization.

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CourseDetails

• Introduction to Retargeting Metrics
• Understanding Key Performance Indicators (KPIs) in Retargeting
• Tracking and Analyzing Click-Through Rates (CTRs)
• Conversion Rate Metrics in Retargeting Campaigns
• Cost per Action (CPA) and its Importance in Retargeting
• Frequency Capping and its Impact on Retargeting Metrics
• View-Through Conversions (VTCs) and their Role in Retargeting
• Attribution Models in Retargeting Campaigns
• A/B Testing in Retargeting: Metrics and Optimization

CareerPath

The Undergraduate Certificate in Retargeting Metrics is a valuable credential for professionals looking to enhance their digital marketing skills and stay updated on job market trends in the UK. This section highlights the growing demand for various roles and corresponding salary ranges in the industry. A **Digital Marketing Specialist** is vital for modern businesses, managing digital marketing campaigns, SEO, and social media. With a 35% share in the job market, their average salary ranges from £25,000 to £45,000. An **SEO Specialist** optimizes websites to improve search engine rankings, driving organic traffic. With a 25% share in the job market, their average salary ranges from £22,000 to £40,000. A **Content Marketing Specialist** creates and manages valuable, relevant content to attract and engage a target audience. With a 20% share in the job market, their average salary ranges from £20,000 to £38,000. A **Social Media Manager** oversees social media marketing efforts, engaging and growing audiences. With a 15% share in the job market, their average salary ranges from £20,000 to £35,000. An **Email Marketing Specialist** manages an organization's email campaigns and strategies. With a 5% share in the job market, their average salary ranges from £20,000 to £30,000. These statistics highlight the increasing importance and demand for professionals with expertise in the undergraduate certificate in retargeting metrics, opening up a wide array of career opportunities in the UK's thriving digital marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN RETARGETING METRICS

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London School of International Business (LSIB)

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05 May 2025

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