Undergraduate Certificate in Free-to-Play Game Marketing

Name: Undergraduate Certificate in Free-to-Play Game Marketing
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The Undergraduate Certificate in Free-to-Play Game Marketing is a comprehensive course designed to equip learners with essential skills for success in the gaming industry. With the global free-to-play game market projected to reach <a href="https://www.

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AboutThisCourse

newzoo.com/insights/trend-reports/newzoo-2021-global-games-market-report/">$116 billion by 2024, there is a growing demand for professionals who understand the unique challenges and opportunities of marketing free-to-play games. This course covers key topics such as market research, user acquisition, monetization strategies, community management, and data analysis. Learners will gain hands-on experience with industry-standard tools and best practices, preparing them for careers in game marketing, user acquisition, and community management. By completing this certificate program, learners will have a competitive edge in the job market and be well-positioned for career advancement in the gaming industry.

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CourseDetails

• Game Analytics Fundamentals: Understanding game data, metrics, and KPIs for free-to-play games.
• User Acquisition Strategies: Leveraging paid advertising, influencer marketing, and app store optimization.
• Player Retention Techniques: Implementing in-game events, push notifications, and community building.
• Monetization Models: Exploring in-app purchases, ads, and subscription-based systems.
• A/B Testing and Experimentation: Optimizing marketing campaigns and in-game elements.
• Social Media and Content Marketing: Building brand awareness, engaging with players, and creating shareable content.
• Data-Driven Decision Making: Analyzing and interpreting marketing data to drive growth.
• Legal and Ethical Considerations: Complying with regulations, privacy policies, and industry best practices.

CareerPath

Undergraduate Certificate in Free-to-Play Game Marketing: Job Market Trends ---------------------------------------------------------------------------- The gaming industry is booming, and free-to-play (F2P) games are leading the charge. This undergraduate certificate program prepares you for exciting careers in F2P game marketing, including: ### Game Designer (20%) Game designers create the mechanics, storylines, and environments for F2P games. They work closely with developers, artists, and marketers to ensure an engaging and enjoyable gaming experience. ### Game Developer (30%) Game developers are responsible for programming F2P games, implementing game mechanics, and optimizing performance. They work with game designers to bring their ideas to life and collaborate with artists to enhance visual appeal. ### Game Artist (15%) Game artists create the visual elements of F2P games, including characters, environments, and user interfaces. They work closely with game designers and developers to ensure a cohesive and immersive gaming experience. ### Game Marketer (35%) Game marketers are responsible for promoting F2P games, managing advertising campaigns, and engaging with players. They use data analysis and market research to optimize marketing strategies and ensure the success of their games.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN FREE-TO-PLAY GAME MARKETING

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London School of International Business (LSIB)

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05 May 2025

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