Undergraduate Certificate in Mobile Game Marketing Campaigns

Name: Undergraduate Certificate in Mobile Game Marketing Campaigns
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The Undergraduate Certificate in Mobile Game Marketing Campaigns is a crucial course that bridges the gap between mobile game development and marketing. With the ever-growing gaming industry, there's an increasing demand for professionals who can effectively market mobile games and engage users.

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AboutThisCourse

This course equips learners with essential skills in mobile game analytics, user acquisition, retention strategies, and campaign optimization. By understanding user behavior, leveraging data-driven insights, and implementing creative marketing techniques, learners can significantly impact a game's success. This certificate course not only enhances learners' professional value but also opens up various career advancement opportunities in the gaming and marketing sectors.

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CourseDetails

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Unit 1: Introduction to Mobile Game Marketing Campaigns
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Unit 2: Mobile Game Analytics and Metrics
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Unit 3: Mobile Game Monetization Strategies
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Unit 4: User Acquisition and User Retention
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Unit 5: App Store Optimization (ASO)
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Unit 6: Social Media and Influencer Marketing for Mobile Games
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Unit 7: In-game Advertising and Promotions
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Unit 8: Cross-platform Marketing Strategies
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Unit 9: Analyzing and Measuring Mobile Game Marketing Campaigns
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Unit 10: Trends and Future Directions in Mobile Game Marketing

CareerPath

Undergraduate Certificate in Mobile Game Marketing Campaigns prepares students for various roles in the gaming industry. The course covers essential marketing strategies and principles tailored to mobile games. Students can expect to excel in the following roles: - **Mobile Game Designer**: Combine creativity with analytical skills to design immersive gaming experiences. Game designers focus on concept development, level design, and user interfaces. - **Mobile Game Developer**: Develop, build, and maintain mobile games using programming languages such as Java, Swift, and C#. Developers are responsible for coding game mechanics, implementing designs, and debugging. - **Mobile Game Artist**: Create visually appealing graphics, animations, and user interfaces. Artists may work with 2D and 3D art, ensuring cohesive aesthetics and smooth user experience. - **Mobile Game Marketing Specialist**: Develop and execute marketing campaigns to increase brand awareness, user acquisition, and revenue. Specialists may create promotional materials, monitor ad campaigns, and analyze market trends. Google Charts 3D Pie Chart highlights the distribution of roles and corresponding skill demand in the UK job market. By focusing on industry-relevant skills, students can look forward to exciting career opportunities and competitive salary ranges. The gaming industry is constantly evolving, making it essential to stay updated on the latest trends and advancements.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN MOBILE GAME MARKETING CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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