Postgraduate Certificate in Email Marketing KPIs

Name: Postgraduate Certificate in Email Marketing KPIs
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The Postgraduate Certificate in Email Marketing KPIs is a comprehensive course designed to equip learners with the essential skills required to excel in email marketing. This course focuses on Key Performance Indicators (KPIs) that are critical to measuring the success of email marketing campaigns.

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AboutThisCourse

In today's digital age, email marketing is a powerful tool for businesses to engage with their customers and drive sales. This course is crucial for individuals looking to advance their careers in digital marketing, as it provides in-depth knowledge of email marketing strategies, techniques, and best practices. Learners will gain hands-on experience in analyzing and interpreting email marketing KPIs, enabling them to optimize campaigns for maximum impact. The course covers topics such as email deliverability, open rates, click-through rates, conversion rates, and bounce rates. Upon completion of this course, learners will be equipped with the skills and knowledge to drive successful email marketing campaigns, making them valuable assets in any digital marketing team.

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CourseDetails

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• Email Marketing KPIs
• Metrics for Email Marketing Success
• Measuring Email Campaign Performance
• Open Rate and Click-Through Rate
• Conversion Rate and Bounce Rate
• List Growth Rate and Churn Rate
• Email Marketing ROI and Cost Per Acquisition
• A/B Testing and Optimization
• Email Marketing Analytics Tools and Platforms

CareerPath

The Postgraduate Certificate in Email Marketing KPIs features a 3D pie chart that showcases relevant statistics for email marketing roles in the UK, such as job market trends, salary ranges, and skill demand. This visually engaging and responsive chart highlights the following roles and their respective percentages in the industry: 1. Email Marketing Specialist: 60% 2. CRM & Email Marketing Manager: 30% 3. Senior Email Marketing Consultant: 10% The chart's design, including transparent background, Arial font, and distinct slice colors, ensures clear and accessible data representation for users on all screen sizes.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN EMAIL MARKETING KPIS

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London School of International Business (LSIB)

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05 May 2025

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