Graduate Certificate in Landing Page Conversion analytics

Name: Graduate Certificate in Landing Page Conversion analytics
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The Graduate Certificate in Landing Page Conversion Analytics is a valuable course that equips learners with essential skills for career advancement in digital marketing. This certificate program focuses on the crucial aspect of optimizing landing pages for higher conversions, a key driver of business growth in the digital era.

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AboutThisCourse

In today's data-driven world, understanding how to leverage analytics to drive decision-making is increasingly important. This course excels in meeting this industry demand by teaching learners how to analyze and interpret data, and then use those insights to optimize landing pages. This practical approach ensures that learners can immediately apply their new skills in real-world scenarios. By the end of the course, learners will be proficient in conversion rate optimization, A/B testing, and user experience design. They will also be able to use analytics tools to track and measure the success of their landing pages. These skills are in high demand across various industries, making this course an excellent choice for anyone looking to advance their career in digital marketing.

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CourseDetails

• Unit 1: Introduction to Landing Page Conversion Analytics
• Unit 2: Understanding User Behavior & Engagement Metrics
• Unit 3: A/B Testing & Experimentation in Landing Page Optimization
• Unit 4: Conversion Rate Optimization (CRO) Fundamentals
• Unit 5: Implementing Google Analytics for Landing Page Tracking
• Unit 6: Heatmaps, Clickmaps, & Scrollmaps – Visualizing User Interaction
• Unit 7: Leveraging User Session Recordings & Funnel Analysis
• Unit 8: Personalization Strategies for Improving Landing Page Conversion
• Unit 9: Analyzing & Reporting Conversion Data for Continuous Improvement
• Unit 10: Case Studies: Successful Landing Page Conversion Analytics in Action

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN LANDING PAGE CONVERSION ANALYTICS

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London School of International Business (LSIB)

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05 May 2025

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