Undergraduate Certificate in Account-based Marketing Tactics

Name: Undergraduate Certificate in Account-based Marketing Tactics
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The Undergraduate Certificate in Account-based Marketing Tactics is a career-focused course designed to equip learners with essential skills for success in modern B2B marketing. This certificate program emphasizes the importance of account-based marketing (ABM) strategies, which are highly sought after by organizations seeking to optimize their marketing efforts and drive revenue growth.

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AboutThisCourse

In this course, learners will gain hands-on experience in developing and implementing ABM tactics that align with their organization's sales and marketing goals. They will learn how to identify high-value accounts, create personalized content, and measure the success of their ABM campaigns. By completing this certificate program, learners will be well-prepared to take on leadership roles in B2B marketing and contribute to their organization's growth and success. With the growing demand for ABM specialists in the industry, this certificate course is an excellent opportunity for learners to gain a competitive edge and advance their careers in marketing. Enroll today and start building the skills you need to succeed in this exciting and rewarding field!

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CourseDetails

• Account-based Marketing Fundamentals

• Identifying and Segmenting Target Accounts

• Developing Personalized Marketing Strategies

• Multi-channel Campaign Management in Account-based Marketing

• Sales and Marketing Alignment in Account-based Marketing

• Measuring and Analyzing Account-based Marketing Performance

• Account-based Marketing Technologies and Tools

• Legal and Ethical Considerations in Account-based Marketing

• Case Studies and Real-world Applications of Account-based Marketing

CareerPath

In the undergraduate certificate for Account-based Marketing Tactics, students will learn the ins and outs of account-based marketing strategies and tactics, which are currently in high demand in the UK job market. With a focus on personalised campaigns, data analysis, and marketing automation, students will develop a versatile skill set applicable to a range of marketing roles. Here are five key roles relevant to this certificate programme and their corresponding relevance in the industry, represented in the 3D pie chart above: 1. Account-based Marketing Specialist (75%): As a specialist in account-based marketing, individuals will be responsible for developing and executing multi-channel campaigns tailored to specific high-value accounts, driving engagement and conversion. 2. Demand Generation Manager (65%): In this role, professionals will focus on creating and managing demand generation strategies, utilising data-driven insights and marketing automation platforms to increase brand awareness, generate leads, and convert prospects into customers. 3. Marketing Automation Specialist (55%): Marketing automation specialists will help businesses streamline their marketing processes and improve efficiency through automation tools, ensuring seamless communication across channels and enhancing customer experiences. 4. Data Analyst (45%): With strong analytical skills, data analysts will interpret and analyse complex marketing data to provide actionable insights, guiding decision-making and strategy development. 5. Content Marketing Specialist (35%): Content marketing specialists will create and curate engaging, high-quality content tailored to specific audience segments, utilising various content formats and distribution channels to drive brand awareness and customer engagement. By earning this undergraduate certificate, students will be well-prepared to enter the dynamic marketing field, with a strong understanding of account-based marketing strategies and tactics that are in high demand in today's job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN ACCOUNT-BASED MARKETING TACTICS

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London School of International Business (LSIB)

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05 May 2025

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