Undergraduate Certificate in Performance Marketing Plans

Name: Undergraduate Certificate in Performance Marketing Plans
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The Undergraduate Certificate in Performance Marketing Plans is a compact, career-oriented course designed to equip learners with essential skills in this high-demand field. Performance marketing is a data-driven discipline that focuses on measurable user engagement and conversions.

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AboutThisCourse

This certificate course emphasizes the importance of tracking and analyzing campaign performance, optimizing marketing strategies, and making informed decisions based on key performance indicators (KPIs). As businesses increasingly rely on digital marketing channels to reach their target audiences, the demand for performance marketing professionals continues to grow. This certificate course provides learners with a solid foundation in performance marketing principles and practices, preparing them for entry-level roles in the industry or for advancement in their current careers. By completing this course, learners will have demonstrated their proficiency in performance marketing and their ability to apply these skills to real-world scenarios.

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CourseDetails

• Performance Marketing Fundamentals
• Digital Advertising Channels
• Setting Up & Tracking Performance Marketing Campaigns
• Search Engine Marketing (SEM)
• Social Media Advertising
• Display & Video Advertising
• Affiliate Marketing
• Email Marketing
• Performance Marketing Analytics
• Ethical Considerations in Performance Marketing

CareerPath

As a professional in Performance Marketing Plans, you have several exciting roles to explore, each with its unique demand and impact in the UK job market. Let's explore these opportunities and their respective data visualization in a compelling 3D Pie chart. 1. **Digital Marketing Specialist**: Representing 45% of the market, these professionals create and implement digital marketing campaigns to reach customers and increase brand awareness through various online channels. 2. **Performance Marketing Manager**: Claiming 30% of the market, these managers oversee digital marketing strategies and evaluate their success based on key performance indicators (KPIs) like conversion rates, return on investment (ROI), and customer engagement. 3. **SEO Specialist**: Holding 10% of the market, these experts optimize websites and their content for search engines to improve visibility, increase organic traffic, and support overall digital marketing efforts. 4. **PPC Specialist**: With 15% of the market, PPC specialists manage pay-per-click advertising campaigns to generate traffic and conversions by targeting specific keywords, audiences, and devices. Explore these dynamic roles in the ever-evolving digital landscape and find your perfect career fit. The 3D Pie chart provides valuable insights into the industry's job market trends, helping you make informed decisions for your future. *Note: Percentages in this representation are illustrative and may not reflect real-world data.*

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PERFORMANCE MARKETING PLANS

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London School of International Business (LSIB)

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05 May 2025

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