Professional Certificate in Global Performance Marketing

Name: Professional Certificate in Global Performance Marketing
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The Professional Certificate in Global Performance Marketing is a comprehensive course designed to equip learners with essential skills for success in digital marketing. This program focuses on performance marketing, a data-driven approach to online marketing that aims to optimize digital advertising campaigns for maximum ROI.

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AboutThisCourse

In an increasingly digital world, performance marketing has become a critical component of business strategy. According to Statista, digital ad spending worldwide reached $378 billion in 2021, highlighting the growing importance of this field. This course covers key topics such as search engine optimization, social media advertising, email marketing, and analytics, providing learners with a well-rounded understanding of performance marketing. By completing this program, learners will gain the skills and knowledge necessary to advance their careers in this high-demand industry. With a focus on practical application and real-world examples, this course prepares learners to succeed in the rapidly evolving world of digital marketing. Whether you're a marketing professional looking to enhance your skills or a career changer seeking a new opportunity, the Professional Certificate in Global Performance Marketing is an excellent choice for anyone looking to advance their career in this exciting field.

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CourseDetails

• Global Performance Marketing Fundamentals: Understanding the basics of performance marketing, including key terminology, channels, and strategies.
• Cross-Border Marketing Strategy: Developing effective marketing strategies for global audiences, including cultural considerations and localization.
• Search Engine Marketing (SEM): Techniques for optimizing search engine marketing campaigns, including keyword research, ad copywriting, and bid management.
• Social Media Advertising: Utilizing social media platforms for performance marketing, including ad targeting, creative strategy, and measurement.
• Programmatic Advertising: Automating the buying and selling of digital advertising through real-time bidding and data-driven targeting.
• Email Marketing: Strategies for effective email marketing campaigns, including list building, segmentation, and automation.
• Attribution Modeling: Understanding and implementing attribution models to accurately measure the effectiveness of marketing campaigns.
• Data Analysis and Reporting: Analyzing and interpreting performance marketing data to make informed decisions and optimize campaigns.
• Ethics and Compliance: Ensuring marketing campaigns are compliant with relevant laws and regulations, and adhering to ethical standards in the industry.

CareerPath

The **Professional Certificate in Global Performance Marketing** prepares learners for in-demand roles in the UK's flourishing digital marketing landscape. Dive into our comprehensive curriculum to explore: 1. **Digital Marketing Manager**: Orchestrate omnichannel marketing strategies and lead cross-functional teams in campaign planning, execution, and analysis. * UK salary range: £30,000 - £60,000+ * Skills in demand: Data analysis, SEO, SEM, content strategy, conversion rate optimization 2. **Performance Marketing Specialist**: Implement and optimize marketing campaigns across various channels to maximize ROI and drive customer acquisition. * UK salary range: £25,000 - £45,000+ * Skills in demand: Analytics, paid advertising, A/B testing, attribution modeling 3. **SEO Specialist**: Enhance website visibility, drive organic traffic, and improve search engine rankings using proven on-page and off-page optimization techniques. * UK salary range: £22,000 - £40,000+ * Skills in demand: Keyword research, technical SEO, link building, content marketing 4. **PPC Specialist**: Develop and manage successful pay-per-click campaigns on platforms such as Google Ads, Bing Ads, and social media networks. * UK salary range: £22,000 - £42,000+ * Skills in demand: Ad copywriting, keyword research, bid management, attribution modeling 5. **Social Media Manager**: Create and manage compelling social media content and campaigns to amplify brand awareness, engagement, and customer loyalty. * UK salary range: £20,000 - £35,000+ * Skills in demand: Content development, community management, social listening, analytics. Unlock your potential and elevate your performance marketing career with our expert-led certificate program.

EntryRequirements

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ProficiencyEnglish
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN GLOBAL PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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