Undergraduate Certificate in Performance Marketing for Digital Products

Name: Undergraduate Certificate in Performance Marketing for Digital Products
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The Undergraduate Certificate in Performance Marketing for Digital Products is a comprehensive course designed to meet the growing industry demand for digital marketing experts. This certificate course emphasizes performance marketing strategies, equipping learners with essential skills to create and optimize data-driven marketing campaigns for digital products.

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AboutThisCourse

With a focus on search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and web analytics, students will learn to analyze consumer behavior, target audiences, and measure campaign performance. By completing this program, learners will be prepared to excel in various digital marketing roles, providing a strong foundation for career advancement and long-term success in this fast-paced and innovative field.

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CourseDetails

• Fundamentals of Performance Marketing
• Digital Product Promotion Strategies
• Key Performance Indicators (KPIs) in Performance Marketing
• Search Engine Marketing (SEM) for Digital Products
• Social Media Advertising and Performance Tracking
• Display and Video Advertising for Digital Products
• Retargeting and Remarketing Techniques in Performance Marketing
• Mobile App Marketing and Optimization
• Email Marketing for Digital Products: Performance-based Approaches
• Analytics and Data-driven Decision Making in Performance Marketing

CareerPath

In this undergraduate certificate program, students will develop skills in performance marketing for digital products. With a focus on data-driven strategies and user-centered design, graduates will be prepared for various roles in the UK job market. The 3D pie chart below presents the percentage distribution of roles related to this certificate program. Digital Product Designer: This role involves creating and enhancing digital products by utilizing user experience (UX) and user interface (UI) design principles. The demand for product designers with a strong understanding of performance marketing is growing, as businesses aim to create user-friendly and high-performing digital products. Performance Marketing Specialist: Professionals in this role focus on optimizing marketing campaigns to increase conversions and revenue. As businesses continue to invest in digital marketing, the demand for performance marketing specialists is expected to remain strong. Data Analyst: Data analysts are responsible for interpreting complex data sets and generating insights to guide strategic business decisions. In the context of performance marketing, data analysts help measure and optimize the effectiveness of marketing campaigns. Front-End Developer: Front-end developers specialize in creating visually appealing and user-friendly interfaces for digital products. As performance marketing strategies rely on optimizing user experiences, front-end developers play a crucial role in ensuring successful digital marketing campaigns.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PERFORMANCE MARKETING FOR DIGITAL PRODUCTS

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London School of International Business (LSIB)

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05 May 2025

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