Undergraduate Certificate in Performance Marketing in Job Portals

Name: Undergraduate Certificate in Performance Marketing in Job Portals
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The Undergraduate Certificate in Performance Marketing is a comprehensive course designed to equip learners with essential skills for success in the rapidly growing field of performance marketing. This certificate program emphasizes a hands-on approach, focusing on real-world applications and practical skills that are in high demand by employers.

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AboutThisCourse

With a curriculum that covers topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and analytics, learners will gain a well-rounded understanding of performance marketing strategies and tactics. The program is designed to provide learners with the skills they need to create and execute effective performance marketing campaigns that drive results. In today's digital age, performance marketing is a critical component of any successful marketing strategy. As such, there is significant industry demand for professionals with expertise in this area. By completing this certificate program, learners will be well-positioned to advance their careers and take on leadership roles in performance marketing.

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CourseDetails

• Performance Marketing Fundamentals
• Digital Advertising Platforms (e.g., Google Ads, Facebook Ads)
• Search Engine Marketing (SEM) & Optimization (SEO)
• Social Media Marketing & Advertising
• Email Marketing & Automation
• Content Marketing for Performance
• Marketing Analytics & Data-Driven Decision Making
• Conversion Rate Optimization (CRO) & Landing Page Design
• Affiliate & Influencer Marketing Strategies

CareerPath

The undergraduate certificate in Performance Marketing equips learners with the right skills for various digital marketing roles. The field is booming, and the demand for experts is higher than ever. This 3D pie chart showcases the most sought-after job roles and their market share, based on UK data. 1. **Digital Marketing Specialist (35%)** Digital marketing specialists create comprehensive campaigns, combining various online channels to boost brand visibility. They play a crucial role in inbound marketing and use data to optimize campaigns continuously. 2. **Performance Marketing Analyst (25%)** Performance marketing analysts focus on quantifying marketing efforts and enhancing ROI. They excel in data analysis and use various tools to measure the success of marketing campaigns. 3. **SEO Specialist (20%)** SEO specialists optimize websites and content to improve search engine rankings. They stay updated on the latest algorithm changes and ensure websites adhere to best practices for higher organic visibility. 4. **PPC Specialist (10%)** PPC specialists manage paid advertising campaigns, primarily on platforms like Google Ads and social media. They allocate budgets, design ad creatives, and monitor performance to optimize spending and maximize conversions. 5. **Social Media Manager (10%)** Social media managers create and maintain a consistent brand presence on social media platforms. They design engaging content strategies, manage communities, and track performance metrics. With an undergraduate certificate in Performance Marketing, job seekers can excel in these roles and contribute to the success of various organizations in the UK.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PERFORMANCE MARKETING IN JOB PORTALS

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London School of International Business (LSIB)

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05 May 2025

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