Professional Certificate in Performance Marketing KPIs

Name: Professional Certificate in Performance Marketing KPIs
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The Professional Certificate in Performance Marketing KPIs is a comprehensive course designed to equip learners with the essential skills required to excel in the field of performance marketing. This course focuses on Key Performance Indicators (KPIs), which are critical metrics for measuring the success of digital marketing campaigns.

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AboutThisCourse

In today's data-driven world, understanding KPIs is vital for making informed decisions, optimizing marketing strategies, and demonstrating the ROI of marketing efforts. This course covers essential KPIs such as click-through rates, conversion rates, cost per acquisition, customer lifetime value, and more. By the end of this course, learners will have a deep understanding of performance marketing KPIs, how to measure and analyze them, and how to use them to optimize marketing campaigns for maximum ROI. This course is in high demand in the industry, and mastering these skills will undoubtedly help learners advance their careers in performance marketing.

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CourseDetails

• Understanding Key Performance Indicators (KPIs) in Performance Marketing
• Primary KPIs for Tracking Campaign Success
• Secondary KPIs for Optimizing Performance Marketing Strategies
• Importance of Click-Through Rate (CTR) and Conversion Rate
• Cost Per Click (CPC), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS)
• Customer Lifetime Value (CLV) and Customer Acquisition Cost (CAC)
• Monitoring and Analyzing KPIs for Data-Driven Decisions
• Setting Up and Tracking KPIs in Google Analytics
• KPI Dashboards and Reporting for Stakeholders
• Continuous Improvement: Using KPIs to Iterate and Optimize Performance Marketing

CareerPath

The Professional Certificate in Performance Marketing is an excellent opportunity for individuals seeking to enhance their digital marketing skills and knowledge. This certificate program focuses on performance marketing KPIs (Key Performance Indicators) essential for tracking campaign success. Here are some roles related to this field and their respective market trends: 1. **Digital Marketing Manager** (25%): As a digital marketing manager, you'll lead cross-functional teams to create and implement digital marketing strategies. You can expect an average salary range of £35,000 to £60,000 in the UK. 2. **Performance Marketing Specialist** (30%): In this role, you'll focus on data-driven marketing campaigns to optimize ROI. The average salary range for a performance marketing specialist in the UK is £25,000 to £45,000. 3. **SEO Specialist** (20%): As an SEO specialist, you'll optimize websites for search engines to increase visibility and organic traffic. In the UK, the average salary for an SEO specialist ranges from £22,000 to £40,000. 4. **PPC Specialist** (15%): PPC specialists manage paid advertising campaigns across various platforms. The average salary for a PPC specialist in the UK is between £22,000 and £40,000. 5. **Social Media Marketing Manager** (10%): As a social media marketing manager, you'll develop and execute social media strategies to boost brand awareness. The average salary for this role in the UK is £25,000 to £45,000. Skill demand for these roles continues to grow as businesses rely on digital marketing to reach their target audience. By obtaining a Professional Certificate in Performance Marketing, you'll be well-prepared to excel in these in-demand roles and make a meaningful impact on your organization's marketing efforts.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PERFORMANCE MARKETING KPIS

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London School of International Business (LSIB)

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05 May 2025

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