Professional Certificate in Email Performance Marketing

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The Professional Certificate in Email Performance Marketing is a comprehensive course designed to empower learners with the essential skills required in today's digital marketing landscape. This certificate course highlights the importance of email marketing, a critical component of any successful marketing strategy, and emphasizes its role in driving customer engagement, retention, and revenue.

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AboutThisCourse

In an era where businesses increasingly rely on data-driven decisions, this course stands out by focusing on email performance marketing. It equips learners with the knowledge and tools to analyze, optimize, and measure the effectiveness of their email campaigns. The course covers key topics such as email design, content strategy, segmentation, automation, and analytics. With the growing demand for digital marketing professionals, this certificate course offers learners a valuable opportunity to advance their careers. By completing this course, learners will not only gain a deep understanding of email performance marketing but also demonstrate their commitment to staying updated with the latest industry trends and best practices.

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CourseDetails

• Email Fundamentals: Understanding the basics of email marketing, including email anatomy, best practices, and legal considerations.
• Email List Building: Strategies and techniques to grow a high-quality email list, including list segmentation and management.
• Email Campaign Planning: Developing a successful email marketing campaign, including setting goals, defining target audiences, and creating a content calendar.
• Email Copywriting and Design: Crafting compelling email copy and designing visually appealing emails to maximize engagement and conversions.
• Email Deliverability: Techniques to improve email deliverability, including list hygiene, authentication, and engagement-based filtering.
• Email Analytics and Reporting: Measuring and analyzing email performance, including key metrics such as open rates, click-through rates, and conversions.
• Email Automation and Personalization: Leveraging automation and personalization to deliver targeted, relevant emails to subscribers.
• Email Testing and Optimization: Testing and optimizing email campaigns to improve performance and maximize ROI.
• Email Marketing Trends and Best Practices: Staying up-to-date with the latest email marketing trends and best practices.

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
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PROFESSIONAL CERTIFICATE IN EMAIL PERFORMANCE MARKETING
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London School of International Business (LSIB)
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05 May 2025
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