Undergraduate Certificate in Performance Marketing for Developers

Name: Undergraduate Certificate in Performance Marketing for Developers
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The Undergraduate Certificate in Performance Marketing for Developers is a career-enhancing course designed to equip learners with essential skills in performance marketing. This certification program emphasizes the intersection of development and marketing, making it ideal for tech-savvy professionals seeking to advance their careers.

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AboutThisCourse

In today's digital age, performance marketing has become increasingly important for businesses to reach their target audiences and drive conversions. As a result, there is high industry demand for developers who understand performance marketing strategies and can implement them effectively. This certificate course covers key topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, web analytics, and conversion rate optimization (CRO). By completing this program, learners will gain hands-on experience with industry-standard tools and techniques, preparing them for success in performance marketing roles. In summary, the Undergraduate Certificate in Performance Marketing for Developers is a valuable investment in your career, providing essential skills for the modern digital marketing landscape and increasing your employability in this high-growth field.

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CourseDetails

• Introduction to Performance Marketing
• Performance Marketing Channels and Platforms
• Setting Up and Tracking Performance Marketing Campaigns
• Data Analysis for Performance Marketing
• Conversion Rate Optimization (CRO) for Developers
• A/B Testing and Experimentation for Performance Marketing
• Advanced Targeting and Personalization Strategies
• Attribution Modeling and Cross-Channel Tracking
• Legal and Ethical Considerations in Performance Marketing

CareerPath

The Undergraduate Certificate in Performance Marketing for Developers is a dynamic program designed for developers looking to gain a competitive edge in the UK job market. This section highlights the demand for various roles and their respective salary ranges. Let's dive into the 3D Pie chart below, showcasing the distribution of roles for developers in the performance marketing field: 1. **Web Developer**: Web developers design and build websites, ensuring optimal user experience and responsive design. With a salary range of £25,000 to £50,000, web developers play a crucial role in performance marketing by implementing analytics and conversion rate optimization techniques. 2. **Front-End Engineer**: Front-end engineers develop engaging and interactive website interfaces that capture users' attention. Their skillset, ranging from £35,000 to £60,000, includes HTML, CSS, and JavaScript, making them valuable assets in a performance marketing campaign. 3. **Full-Stack Developer**: Full-stack developers possess expertise in both front-end and back-end development, enabling them to work on all aspects of a web application. With an average salary between £40,000 and £75,000, they contribute significantly to performance marketing by building and maintaining high-performance websites. 4. **Back-End Developer**: Skilled in server-side programming, back-end developers manage databases and application logic. Their expertise in languages like Python, Ruby, and PHP fetches a salary between £40,000 and £80,000, proving invaluable in data-driven performance marketing. 5. **Data Visualization Developer**: These professionals create visually appealing and insightful charts, graphs, and maps to display complex data effectively. As performance marketing increasingly relies on data analysis, data visualization developers' salaries range from £35,000 to £65,000, demonstrating their growing importance in the field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN PERFORMANCE MARKETING FOR DEVELOPERS

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London School of International Business (LSIB)

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05 May 2025

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