Professional Certificate in Performance Marketing in Gaming

Name: Professional Certificate in Performance Marketing in Gaming
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The Professional Certificate in Performance Marketing in Gaming is a comprehensive course that equips learners with essential skills for career advancement in the gaming industry. This program covers various aspects of performance marketing, including user acquisition, retargeting, and engagement strategies.

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AboutThisCourse

It is designed to provide a deep understanding of the performance marketing landscape, with a focus on gaming verticals. With the global gaming market projected to reach $256.97 billion by 2025, the demand for skilled performance marketers in the gaming industry is on the rise. This course offers learners the opportunity to gain practical experience in developing and executing performance marketing campaigns for gaming products, using the latest tools and technologies. By completing this course, learners will have demonstrated their proficiency in performance marketing for the gaming industry, making them highly attractive to potential employers. They will have gained the skills and knowledge necessary to drive user acquisition, engagement, and retention for gaming products, and will be well-positioned to advance their careers in this exciting and rapidly growing field.

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CourseDetails

• Introduction to Performance Marketing in Gaming: Understanding the basics, key concepts, and objectives of performance marketing in the gaming industry.
• User Acquisition Strategies: Techniques and best practices for acquiring users through performance marketing channels.
• Performance Marketing Channels: Exploration of various channels, including social media, search engines, and programmatic advertising.
• Data Analysis and Reporting: Utilizing data to measure and optimize campaign performance.
• Targeting and Segmentation: Identifying and reaching the right gaming audience through effective targeting strategies.
• Creative Development: Designing compelling ads and creatives to maximize engagement and conversions.
• Budgeting and Optimization: Allocating and managing budgets to achieve the best possible ROI.
• Legal and Ethical Considerations: Understanding legal requirements and ethical considerations in performance marketing for gaming.
• Emerging Trends and Innovations: Keeping up with the latest trends and technologies in performance marketing for gaming.

CareerPath

The **Professional Certificate in Performance Marketing in Gaming** continues to grow with UK businesses investing heavily in this area. Here are some roles in demand with their respective job market trends and salary ranges. 1. **Performance Marketing Manager**: These professionals oversee marketing campaigns and strategies, driving 35% of the performance marketing job market. Their average salary ranges from £35,000 to £55,000. 2. **Performance Marketing Analyst**: With a 30% share, these experts analyze marketing data and optimize campaigns. They earn an average salary of £28,000 to £42,000. 3. **Gaming Affiliate Manager**: Managing gaming affiliate programs, they own 20% of the market. Their salary ranges from £25,000 to £40,000. 4. **Paid Social Media Specialist**: Focusing on paid social media advertising, they make up 15% of the performance marketing job market. They earn around £22,000 to £35,000. These statistics reveal the increasing demand for professionals skilled in performance marketing for gaming, offering lucrative career opportunities.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN PERFORMANCE MARKETING IN GAMING

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London School of International Business (LSIB)

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05 May 2025

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