Postgraduate Certificate in Multitouch Marketing Technology

Name: Postgraduate Certificate in Multitouch Marketing Technology
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The Postgraduate Certificate in Multitouch Marketing Technology is a comprehensive course designed to meet the growing industry demand for experts skilled in multitouch marketing strategies. This certificate course emphasizes the importance of integrating marketing efforts across multiple channels, devices, and platforms to deliver seamless and engaging customer experiences.

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AboutThisCourse

In this course, learners will gain essential skills in data-driven marketing, marketing automation, and multitouch attribution modeling. They will also learn how to leverage marketing technology to optimize customer acquisition, engagement, and retention. By completing this course, learners will be well-equipped to advance their careers in marketing, advertising, sales, or digital transformation roles. According to a recent report by MarketsandMarkets, the marketing technology industry is expected to grow to $74.96 billion by 2027, at a CAGR of 13.9% during the forecast period. This growth presents a significant opportunity for professionals with expertise in multitouch marketing technology to advance their careers and make meaningful contributions to their organizations.

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CourseDetails

• <multitouch-marketing-strategy>: Understanding the principles and best practices for creating effective multitouch marketing campaigns.
• <marketing-automation-platforms>: Exploring popular marketing automation tools and their features, benefits, and limitations.
• <customer-journey-mapping>: Learning how to map the customer journey and identify key touchpoints for effective multitouch marketing.
• <data-analytics-for-multitouch-marketing>: Analyzing and interpreting data to optimize multitouch marketing campaigns.
• <email-marketing-best-practices>: Mastering email marketing techniques and their role in multitouch marketing campaigns.
• <social-media-marketing-integration>: Integrating social media marketing into multitouch campaigns for maximum impact.
• <content-marketing-strategy>: Developing a content marketing strategy to support multitouch marketing efforts.
• <mobile-marketing-techniques>: Utilizing mobile marketing techniques to reach customers on-the-go.
• <personalization-and-segmentation>: Tailoring multitouch marketing campaigns to specific audience segments for maximum engagement.
• <testing-and-optimization>: Testing and optimizing multitouch marketing campaigns for continuous improvement.

CareerPath

In today's digital age, marketing professionals need to stay ahead of the curve with the latest technology trends. Our Postgraduate Certificate in Multitouch Marketing Technology prepares students for various roles in the UK job market. Here are some of the most in-demand marketing positions, along with their respective salary ranges: 1. **Digital Marketing Manager**: These professionals plan, execute, and optimise digital marketing campaigns across various channels. Digital Marketing Managers earn an average salary of £{{$salary_digital_marketing_manager}} per year. 2. **Content Marketing Specialist**: Content Marketing Specialists create and distribute valuable, relevant, and consistent content to attract and engage a target audience. They earn an average salary of £{{$salary_content_marketing_specialist}} per year. 3. **SEO Specialist**: SEO Specialists optimise websites and web pages to improve search engine rankings and increase organic traffic. They earn an average salary of £{{$salary_seo_specialist}} per year. 4. **Social Media Manager**: Social Media Managers manage a company's social media profiles, generate engaging content, and build a strong online presence. They earn an average salary of £{{$salary_social_media_manager}} per year. 5. **Marketing Automation Specialist**: Marketing Automation Specialists leverage software tools to automate repetitive marketing tasks, allowing them to focus on strategy and optimisation. They earn an average salary of £{{$salary_marketing_automation_specialist}} per year. Our Postgraduate Certificate in Multitouch Marketing Technology provides students with the skills and knowledge they need to excel in these roles. Equip yourself with the right tools to stay competitive in the ever-evolving UK marketing landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN MULTITOUCH MARKETING TECHNOLOGY

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London School of International Business (LSIB)

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05 May 2025

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