Graduate Certificate in SPSS in Marketing Research

Name: Graduate Certificate in SPSS in Marketing Research
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The Graduate Certificate in SPSS for Marketing Research is a comprehensive course that equips learners with essential skills in marketing research, data analysis, and SPSS software. This program is highly relevant in today's data-driven industry, as it provides learners with the ability to collect, analyze, and interpret marketing data, enabling them to make informed business decisions.

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AboutThisCourse

The course is designed to advance the careers of marketing professionals, researchers, and analysts, as well as those interested in data-driven marketing. By completing this certificate program, learners will gain a competitive advantage in the job market and be prepared to take on leadership roles in marketing research. In addition to learning SPSS software, the course covers essential marketing research concepts, including market segmentation, target marketing, consumer behavior, and survey design. With a practical and hands-on approach, learners will have the opportunity to apply their knowledge to real-world marketing research scenarios, making them more marketable and attractive to potential employers.

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CourseDetails

• Introduction to SPSS: Overview of the SPSS software, its interface, and basic functions.

• Data Management in SPSS: Techniques for data entry, cleaning, and manipulation in SPSS.

• Descriptive Statistics in SPSS: Analysis of frequency distributions, cross-tabulations, and measures of central tendency and dispersion.

• Inferential Statistics in SPSS: Hypothesis testing, t-tests, and ANOVA in SPSS.

• Regression Analysis in SPSS: Simple and multiple linear regression, logistic regression, and interpretation of results.

• Factor Analysis and Segmentation in SPSS: Exploratory factor analysis, cluster analysis, and market segmentation.

• Conjoint Analysis in SPSS: Design and analysis of conjoint studies in SPSS.

• SPSS for Marketing Research Applications: Real-world examples and case studies of SPSS application in marketing research.

CareerPath

The **Graduate Certificate in SPSS for Marketing Research** is an excellent choice for those looking to specialize in marketing research. This certification can help you acquire the skills necessary to succeed in this growing field. Here's a snapshot of the job market trends in the UK: - Marketing analysts hold the largest share of the market with 60% of the positions available. - Marketing managers come in second, accounting for 25% of the jobs. - Marketing researchers make up the remaining 15% of the market. With this graduate certificate, you'll gain hands-on experience with SPSS, a powerful tool used in marketing research to analyze and interpret data. You'll learn how to conduct surveys, analyze consumer behavior, and develop data-driven marketing strategies. The demand for professionals with these skills is on the rise, making this certification a valuable investment in your future career.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN SPSS IN MARKETING RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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