Undergraduate Certificate in SPSS for Marketing Metrics

Name: Undergraduate Certificate in SPSS for Marketing Metrics
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The Undergraduate Certificate in SPSS for Marketing Metrics is a valuable course that empowers learners with essential data analysis skills. This program focuses on using SPSS, a powerful statistical software, to interpret marketing metrics and make data-driven decisions.

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AboutThisCourse

It is ideal for marketing professionals, students, or anyone interested in harnessing the power of data to enhance their career prospects. In today's data-driven world, there is a high demand for professionals who can analyze and interpret complex data sets. This course equips learners with the skills to meet this demand, providing a comprehensive understanding of statistical concepts and practical experience with SPSS. By the end of the course, learners will be able to conduct marketing research, analyze consumer behavior, and make informed strategic decisions. This certificate course not only enhances learners' analytical skills but also provides a competitive edge in the job market, leading to potential career advancement opportunities.

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CourseDetails

• Introduction to SPSS for Marketing Metrics
• Understanding Marketing Data with SPSS
• Data Preparation and Cleaning in SPSS
• Exploratory Data Analysis using SPSS
• Inferential Statistics in SPSS for Marketing
• Regression Analysis in SPSS for Marketing Metrics
• Segmentation and Targeting with SPSS
• SPSS for Customer Lifetime Value Analysis
• SPSS for Marketing Mix Modeling
• Advanced Techniques in SPSS for Marketing Metrics

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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UNDERGRADUATE CERTIFICATE IN SPSS FOR MARKETING METRICS

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London School of International Business (LSIB)

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05 May 2025

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