Professional Certificate in SPSS for Modern Marketing

Name: Professional Certificate in SPSS for Modern Marketing
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The Professional Certificate in SPSS for Modern Marketing is a comprehensive course designed to equip learners with essential data analysis skills using SPSS software. This certification program highlights the importance of data-driven decision making in modern marketing and provides hands-on experience in applying statistical techniques to marketing data.

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AboutThisCourse

With the increasing demand for data-savvy marketing professionals, this course offers a competitive edge for career advancement. Learners will gain a deep understanding of segmentation, targeting, positioning strategies, and customer relationship management through SPSS. They will also learn to interpret results, create data visualizations, and make data-driven marketing recommendations. By the end of this course, learners will have developed a strong portfolio of skills, including advanced data analysis, critical thinking, problem-solving, and communication skills. These skills are highly sought after in today's marketing industry, making this course an excellent investment for professionals looking to advance their careers in modern marketing.

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CourseDetails

• Introduction to SPSS for Marketing Research
• Understanding Data Preparation in SPSS
• Data Cleaning and Transformation Techniques
• Fundamentals of Statistical Analysis using SPSS
• Inferential Statistics and Hypothesis Testing in SPSS
• Exploratory Data Analysis with SPSS
• Predictive Analytics using SPSS
• Segmentation and Targeting Strategies with SPSS
• Data Visualization and Reporting in SPSS
• Advanced Techniques in SPSS for Marketing Applications

CareerPath

The Professional Certificate in SPSS for Modern Marketing is an excellent choice for those looking to advance in the marketing field. With the growing importance of data-driven decision-making, professionals with SPSS skills are in high demand. * Marketing Analyst: As a marketing analyst, you'll be responsible for collecting and interpreting data to help your organization make informed marketing decisions. The average salary in the UK is around £33,000 per year. * Marketing Manager: A marketing manager oversees the planning, development, and execution of marketing strategies. The average salary in the UK is around £40,000 per year. * Digital Marketing Specialist: Digital marketing specialists focus on online marketing efforts, including search marketing, social media, and email campaigns. The average salary in the UK is around £30,000 per year. * CRM & Email Marketing Specialist: CRM and email marketing specialists manage customer relationship management systems and email marketing campaigns. The average salary in the UK is around £28,000 per year. * Marketing Data Scientist: Marketing data scientists use statistical techniques and tools to analyze marketing data and provide insights. The average salary in the UK is around £45,000 per year. Get started on your career path in modern marketing with the Professional Certificate in SPSS for Modern Marketing. This program is designed to help you gain the skills you need to succeed in this exciting and growing field.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
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BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN SPSS FOR MODERN MARKETING

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London School of International Business (LSIB)

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05 May 2025

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