Postgraduate Certificate in Hospitality Pay Per Click

Name: Postgraduate Certificate in Hospitality Pay Per Click
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The Postgraduate Certificate in Hospitality Pay Per Click (PPC) is a specialized course designed to meet the growing industry demand for digital marketing experts in the hospitality sector. This certificate course emphasizes the importance of PPC in hospitality marketing strategies, empowering learners with the skills to create, manage, and optimize PPC campaigns.

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AboutThisCourse

In an era where online presence is crucial, this program equips learners with essential skills for career advancement, enabling them to create targeted and results-driven PPC campaigns. The course covers Google Ads, Bing Ads, and other platforms, ensuring that learners are well-versed in multiple platforms. Upon completion, learners will have a solid understanding of PPC best practices, bid management, and analytics, making them valuable assets in the ever-evolving hospitality industry.

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CourseDetails

• Unit 1: Introduction to Pay Per Click (PPC) Advertising in Hospitality
• Unit 2: Keyword Research and Selection for Hospitality PPC Campaigns
• Unit 3: Crafting Effective Hospitality PPC Ads
• Unit 4: Setting Up and Managing Hospitality PPC Campaigns
• Unit 5: Optimizing Hospitality PPC Bids and Budgets
• Unit 6: Measuring and Analyzing Hospitality PPC Performance
• Unit 7: Advanced Hospitality PPC Strategies (e.g. Remarketing, RLSA)
• Unit 8: Integrating PPC with Other Hospitality Marketing Channels
• Unit 9: Ethical Considerations in Hospitality PPC
• Unit 10: Future Trends and Best Practices in Hospitality PPC

CareerPath

The postgraduate certificate in Hospitality Pay Per Click job market is booming in the UK. With the increasing demand for experienced professionals in the industry, it's essential to understand the current trends and salary ranges. Here's a 3D pie chart that highlights the most in-demand roles in the hospitality industry and the percentage of job openings for each. Hotel Manager: With 25% of job openings, Hotel Managers are in high demand in the UK. They are responsible for managing all operations of a hotel, including front-of-the-house and back-of-the-house services. Restaurant Manager: Restaurant Managers account for 20% of job openings in the hospitality industry. They manage the day-to-day operations of a restaurant, including staff supervision and customer service. Event Coordinator: Event Coordinators are responsible for planning and executing events, including conferences, weddings, and social gatherings. They account for 15% of job openings in the hospitality industry. Chef: Chefs are essential in the hospitality industry, accounting for 20% of job openings. They create and prepare menus, manage kitchen staff, and ensure food quality and safety standards. Hospitality Consultant: Hospitality Consultants provide advice and expertise to businesses in the hospitality industry. They account for 10% of job openings in the UK. Front Office Manager: Front Office Managers are responsible for managing the front desk operations of a hotel, including guest services and reservations. They account for 10% of job openings in the hospitality industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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POSTGRADUATE CERTIFICATE IN HOSPITALITY PAY PER CLICK

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London School of International Business (LSIB)

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05 May 2025

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