Postgraduate Certificate in Business-to-Government(B2G) Marketing

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The Postgraduate Certificate in Business-to-Government (B2G) Marketing is a comprehensive course that provides learners with essential skills to excel in the public sector market. This course highlights the importance of B2G marketing, an often overlooked yet crucial aspect of business strategy.

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AboutThisCourse

With increasing demand for professionals who can navigate the complexities of B2G marketing, this course offers a competitive edge for career advancement. Throughout the course, learners will explore the intricacies of public sector procurement, stakeholder management, and policy impact analysis. They will also gain hands-on experience in creating effective B2G marketing strategies, leveraging data analytics, and managing risk in the public sector context. By the end of the course, learners will be equipped with the tools and knowledge necessary to succeed in B2G marketing, opening up a world of opportunities in government affairs, public policy, and corporate social responsibility.

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CourseDetails

• Postgraduate Certificate in Business-to-Government (B2G) Marketing Introduction
• Understanding B2G Market Dynamics
• Stakeholder Management in B2G Marketing
• B2G Sales Strategies and Tactics
• Legal and Regulatory Compliance in B2G Marketing
• Digital Marketing for B2G: Leveraging Technology
• B2G Procurement Processes and Trends
• Measuring Success in B2G Marketing
• Case Studies in B2G Marketing

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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POSTGRADUATE CERTIFICATE IN BUSINESS-TO-GOVERNMENT(B2G) MARKETING
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London School of International Business (LSIB)
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05 May 2025
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