Undergraduate Certificate in Business Digital Advertising

Name: Undergraduate Certificate in Business Digital Advertising
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Undergraduate Certificate in Business Digital Advertising: This certificate course empowers learners with essential digital advertising skills demanded by the industry. With the rapid growth of online marketing, businesses require professionals who can create and implement effective digital advertising strategies.

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AboutThisCourse

The course covers various topics including search engine marketing, social media advertising, and analytics, equipping learners with the skills to plan, execute, and measure digital advertising campaigns. The course is designed to provide a solid foundation in digital advertising, making it ideal for those new to the field as well as those looking to enhance their current skillset. By completing this course, learners will be able to demonstrate their proficiency in digital advertising, increasing their career advancement opportunities and ability to contribute to their organization's success.

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CourseDetails

• Introduction to Business Digital Advertising
• Understanding Digital Marketing Channels
• Search Engine Marketing (SEM)
• Social Media Advertising
• Display Advertising and Retargeting
• Email Marketing Strategies
• Mobile Advertising: Concepts and Best Practices
• Digital Advertising Analytics and Metrics
• Content Marketing for Business
• Business Digital Advertising Ethics

CareerPath

Undergraduate Certificate in Business Digital Advertising: Job Market Trends in the UK ------------------------------------------------------------------------------------ ### Digital Advertising Analyst (35%) As a digital advertising analyst, you will be responsible for analyzing and optimizing digital advertising campaigns. This role has seen a steady increase in demand due to the shift towards digital marketing. ### Content Marketing Specialist (25%) Content marketing specialists create and manage content marketing strategies for businesses. With the growing importance of content in digital marketing, this role is in high demand. ### Social Media Manager (20%) Social media managers oversee social media campaigns and engage with audiences on various platforms. As businesses continue to invest in social media marketing, the demand for social media managers is increasing. ### SEO Specialist (15%) SEO specialists optimize websites to improve search engine rankings. With the constant changes in search engine algorithms, businesses rely on SEO specialists to stay ahead of the competition. ### PPC Specialist (5%) PPC specialists manage pay-per-click advertising campaigns. This role requires expertise in managing budgets and optimizing ad performance, making it a crucial part of digital advertising. (Note: The percentages in the chart represent the distribution of job opportunities in the UK for these roles.)

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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FullCourseAccess
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UNDERGRADUATE CERTIFICATE IN BUSINESS DIGITAL ADVERTISING

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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