Professional Certificate in Full funnel Marketing Management

Name: Professional Certificate in Full funnel Marketing Management
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The Professional Certificate in Full Funnel Marketing Management is a comprehensive course designed to empower marketing professionals with the latest strategies and tools to excel in their careers. This program emphasizes the importance of a full-funnel marketing approach, which covers all stages of the customer journey, resulting in higher conversion rates and increased customer loyalty.

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AboutThisCourse

In high demand across industries, full-funnel marketing professionals are valued for their ability to create and implement effective marketing campaigns that drive business growth. This course equips learners with essential skills in data analysis, content creation, search engine optimization (SEO), social media marketing, email marketing, and marketing automation, ensuring they have a well-rounded skillset to succeed in various marketing roles. Upon completion, learners will have the expertise to design and manage full-funnel marketing strategies, making them highly attractive candidates for career advancement opportunities in today's competitive marketing landscape.

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CourseDetails

• Full Funnel Marketing Strategy & Planning
• Understanding the Customer Journey
• Content Marketing for Top of the Funnel
• Paid Advertising for Middle of the Funnel
• Conversion Rate Optimization (CRO)
• Email Marketing for Bottom of the Funnel
• Measuring and Analyzing Full Funnel Performance
• Sales and Marketing Alignment for Full Funnel Success
• Full Funnel Marketing Automation

CareerPath

In the full funnel marketing management field, several roles stand out in job market trends, salary ranges, and skill demand in the UK. Here are the key roles and their relevance scores, visualized through a 3D pie chart. Marketing Analyst: As a Marketing Analyst, you will be responsible for gathering and interpreting data, understanding market trends, and generating insights to improve marketing campaigns. With a relevance score of 25,000, this role is essential for data-driven marketing decisions. Marketing Manager: As a Marketing Manager, you will lead marketing teams to develop and implement marketing strategies. With a relevance score of 35,000, this role requires strong leadership skills and a deep understanding of the full marketing funnel. Content Marketing Specialist: As a Content Marketing Specialist, you will focus on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. With a relevance score of 22,000, this role is vital for building brand awareness and customer loyalty. Digital Marketing Specialist: As a Digital Marketing Specialist, you will manage digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), and social media. With a relevance score of 28,000, this role is crucial for reaching customers online and driving conversions. SEO Specialist: As an SEO Specialist, you will optimize websites and content for search engines, driving organic traffic and improving visibility. With a relevance score of 28,000, this role is essential for any modern marketing team. PPC Specialist: As a PPC Specialist, you will manage paid search campaigns, driving targeted traffic and conversions through search engines. With a relevance score of 29,000, this role is crucial for any marketing team looking to drive quick results. Social Media Manager: As a Social Media Manager, you will manage social media channels, engaging with customers and promoting brand awareness. With a relevance score of 30,000, this role is critical for building a strong online presence and connecting with customers.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN FULL FUNNEL MARKETING MANAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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