Graduate Certificate in Online Advertising in MBA

Name: Graduate Certificate in Online Advertising in MBA
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The Graduate Certificate in Online Advertising is a crucial MBA certificate course that focuses on the rapidly growing field of digital marketing. This program meets the rising industry demand for professionals who can create and implement effective online advertising strategies.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in areas such as search engine marketing, social media advertising, and display advertising. The curriculum is designed to equip students with the knowledge they need to excel in this dynamic field. By completing this certificate program, learners will be poised to advance their careers and make a significant impact in the world of online advertising. Importance: The course is important for professionals seeking to stay ahead in the rapidly evolving digital marketing landscape. Industry Demand: There is a high demand for professionals who can create and implement effective online advertising strategies. Career Advancement: Learners will gain essential skills and knowledge to excel in this dynamic field and advance their careers.

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CourseDetails

• Online Advertising Fundamentals
• Display Advertising
• Search Engine Marketing (SEM)
• Social Media Advertising
• Mobile Advertising
• Email Marketing
• Marketing Analytics and Data Visualization
• Online Advertising Laws and Ethics
• Campaign Management and Optimization

CareerPath

The **Graduate Certificate in Online Advertising** is an MBA concentration that equips students with advanced skills in online advertising. This section highlights the job market trends, salary ranges, and skill demand in the UK through a 3D pie chart. The chart reveals four primary roles in the online advertising industry: 1. **Digital Marketing Specialist**: This role dominates the market with 45% share, indicating a high demand for professionals who can manage and optimize digital marketing campaigns. 2. **Online Advertising Manager**: With a 30% share, this role requires strategic planning, execution, and optimization of online advertising campaigns for businesses. 3. **PPC Analyst**: A growing field with a 15% share, PPC (Pay-Per-Click) Analysts manage and optimize paid search campaigns for businesses to increase their online presence. 4. **Social Media Advertising Specialist**: Representing a 10% share, these professionals focus on creating and managing advertising campaigns on social media platforms to reach a wider audience. This information is essential for students pursuing a career in online advertising and helps them understand the industry landscape, allowing them to make informed decisions when selecting their specialization. The 3D pie chart offers a visually engaging way to present this data and highlights the significance of each role in the job market.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN ONLINE ADVERTISING IN MBA

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London School of International Business (LSIB)

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05 May 2025

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