Graduate Certificate in Google Adwords Marketing

Name: Graduate Certificate in Google Adwords Marketing
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The Graduate Certificate in Google Adwords Marketing is a specialized course designed to equip learners with the skills needed to excel in digital marketing. This certificate program focuses on Google Adwords, a critical tool in paid search advertising, and is highly valued by employers in various industries.

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AboutThisCourse

The course covers key concepts such as account structure, keyword research, ad creation, and performance tracking. By completing this program, learners will gain a comprehensive understanding of Google Adwords and how to use it to drive traffic, generate leads, and increase sales. This certificate course is an excellent opportunity for professionals looking to advance their careers in digital marketing.

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CourseDetails

• Unit 1: Introduction to Google Adwords
• Unit 2: Setting up a Google Adwords Account
• Unit 3: Keyword Research and Selection for Adwords
• Unit 4: Creating Effective Adwords Campaigns
• Unit 5: Designing High-Performing Adwords Ads
• Unit 6: Bid Management and Optimization in Adwords
• Unit 7: Tracking and Analyzing Adwords Performance
• Unit 8: Advanced Adwords Strategies for Maximizing ROI
• Unit 9: Google Adwords for E-commerce: Best Practices
• Unit 10: Staying up-to-date with Google Adwords Updates and Trends

CareerPath

The Graduate Certificate in Google Adwords Marketing is an excellent choice for those looking to excel in the UK digital marketing landscape. This section highlights the most in-demand roles and their respective market trends using a 3D pie chart. PPC Specialist - A PPC (Pay-Per-Click) Specialist is responsible for managing and optimizing paid online advertising campaigns. This role takes up the largest percentage of the market, with a 55% share. The average salary for a PPC Specialist in the UK is £30,000 to £40,000 per year. Digital Marketing Manager - A Digital Marketing Manager oversees digital marketing strategies, including SEO, content marketing, email marketing, and social media. This role accounts for 25% of the market. The average salary for a Digital Marketing Manager in the UK is £35,000 to £60,000 per year. SEM Analyst - An SEM (Search Engine Marketing) Analyst focuses on increasing a company's online visibility through paid search campaigns. This role represents 15% of the market. The average salary for an SEM Analyst in the UK is £25,000 to £35,000 per year. Google Ads Consultant - A Google Ads Consultant provides expert advice and guidance on Google Ads campaigns to businesses. This role claims a 5% market share. The average salary for a Google Ads Consultant in the UK is £40,000 to £70,000 per year. With a Graduate Certificate in Google Adwords Marketing, you can tap into these in-demand roles and accelerate your career in the ever-evolving digital marketing industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN GOOGLE ADWORDS MARKETING

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London School of International Business (LSIB)

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05 May 2025

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