Professional Certificate in Digital Marketing Engagement

Name: Professional Certificate in Digital Marketing Engagement
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The Professional Certificate in Digital Marketing Engagement is a comprehensive course designed to equip learners with essential digital marketing skills in high demand by industry. This program covers key areas including social media, mobile, content, email, and search marketing, providing a well-rounded understanding of digital engagement strategies.

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AboutThisCourse

By completing this course, learners will gain the ability to develop and implement effective digital marketing campaigns that drive customer engagement and business growth. With digital marketing continuing to grow in importance, this certificate course offers a valuable opportunity for career advancement, providing learners with the skills and knowledge needed to succeed in today's digital-first world. In short, this course is a must-take for anyone looking to build a career in digital marketing or enhance their existing skillset, offering a comprehensive and practical education in this in-demand field.

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CourseDetails

• Introduction to Digital Marketing Engagement
• Understanding Target Audience and Personas
• Content Marketing Strategy and Best Practices
• Social Media Marketing: Platforms and Engagement Techniques
• Email Marketing: Campaign Management and Analytics
• Search Engine Optimization (SEO): Keyword Research and On-page Optimization
• Pay-Per-Click (PPC) Advertising: Campaign Setup and Management
• Mobile Marketing and Engagement Techniques
• Digital Marketing Analytics: Measuring and Optimizing Campaign Performance
• Future Trends in Digital Marketing Engagement

CareerPath

In the ever-evolving landscape of digital marketing, the demand for skilled professionals has witnessed a significant surge. This section presents a Google Charts 3D Pie chart that provides a clear picture of the current job market trends, highlighting the most sought-after roles in the UK, their respective salary ranges, and skillset requirements. The digital marketing industry has embraced an array of captivating disciplines, each offering unique opportunities for growth and specialization. The chart below showcases the following roles: 1. Social Media Manager: In charge of creating and managing social media strategies for businesses, social media managers maintain brand presence, engage with audiences, and analyze performance metrics. These professionals often earn a salary ranging from £25,000 to £45,000 per year. 2. Content Marketing Specialist: A content marketing specialist focuses on developing and curating valuable, relevant, and consistent content to attract and retain a clearly defined audience. These experts earn between £25,000 and £40,000 annually. 3. SEO Specialist: As a Search Engine Optimization (SEO) specialist, one optimizes websites and their content to increase visibility and organic traffic through search engines, earning a salary ranging from £28,000 to £45,000 per year. 4. PPC Specialist: A Pay-Per-Click (PPC) specialist manages and optimizes paid advertising campaigns across various platforms, targeting specific audiences and tracking the performance. These professionals can earn between £25,000 and £40,000 annually. 5. Digital Marketing Analyst: Digital marketing analysts interpret data and report on website performance, conversions, and digital media campaigns. They earn salaries between £28,000 and £45,000 per year. These roles represent the rapidly expanding and lucrative digital marketing engagement industry in the UK, each with its unique skillset requirements and salary ranges. The 3D Pie chart below visually represents the percentage of roles within the industry, offering a comprehensive overview of the current job market trends.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE IN DIGITAL MARKETING ENGAGEMENT

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London School of International Business (LSIB)

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05 May 2025

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