Undergraduate Certificate in PPC Ad Analytics Techniques

Name: Undergraduate Certificate in PPC Ad Analytics Techniques
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The Undergraduate Certificate in PPC Ad Analytics Techniques is a comprehensive course designed to equip learners with essential skills in pay-per-click (PPC) advertising and analytics. This course is critical in today's digital age, where businesses rely heavily on online advertising to reach their target audience.

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AboutThisCourse

With the ever-increasing demand for PPC professionals, this course offers a valuable opportunity for learners to advance their careers in this high-growth field. The course covers various topics, including PPC campaign setup, keyword research, ad creation, bid management, and analytics. Learners will gain hands-on experience with popular PPC platforms such as Google Ads and Microsoft Advertising, making them highly competitive in the job market. Upon completion of this course, learners will have a solid understanding of PPC ad analytics techniques and be able to apply these skills to real-world scenarios. This certificate course is an excellent starting point for those interested in pursuing a career in digital marketing or looking to enhance their existing skillset.

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CourseDetails

• Introduction to PPC Ad Analytics
• Understanding Keyword Research and Selection
• PPC Ad Campaign Setup and Management
• Analyzing PPC Ad Performance Metrics
• Conversion Tracking and Attribution Modeling
• A/B Testing and Optimization Techniques
• Advanced PPC Ad Strategies (e.g. Remarketing, RLSA)
• Utilizing Google Analytics for PPC Ad Insights
• PPC Ad Budgeting and Bidding Strategies

CareerPath

The Undergraduate Certificate in PPC Ad Analytics Techniques equips students with the skills to excel in the growing PPC (Pay-Per-Click) industry. This section highlights the UK job market trends, showcasing the demand for various roles. * **PPC Ad Analyst**: This role covers 65% of the market, indicating a high demand for entry-level positions. * **Digital Marketing Specialist**: Aspiring professionals account for 25% of the market, requiring a broader understanding of digital marketing principles. * **Senior PPC Manager**: This advanced role represents 10% of the market, focusing on strategy and team leadership. With the UK's thriving digital economy, PPC professionals can expect competitive salary ranges depending on their skills and experience. The Undergraduate Certificate in PPC Ad Analytics Techniques prepares students for these exciting career opportunities.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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UNDERGRADUATE CERTIFICATE IN PPC AD ANALYTICS TECHNIQUES

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London School of International Business (LSIB)

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05 May 2025

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