Graduate Certificate in Pay Per Click Event Campaigns

Name: Graduate Certificate in Pay Per Click Event Campaigns
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The Graduate Certificate in Pay Per Click (PPC) Event Campaigns is a specialized course designed for digital marketing professionals seeking to master PPC event campaigns. This certificate program emphasizes the importance of data-driven PPC strategies, providing learners with hands-on experience in keyword research, ad copywriting, and conversion tracking.

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AboutThisCourse

In an era where digital advertising drives business growth, this course is crucial for career advancement. According to Business Insider, digital ad spending in the US is projected to reach $240 billion by 2022. This surge in digital ad spending creates a high demand for professionals skilled in PPC event campaigns. Through this course, learners will gain essential skills in PPC campaign management, audience targeting, and performance analysis. They will also learn to leverage Google Ads, Bing Ads, and other PPC platforms to maximize ROI. By the end of the course, learners will be equipped with the skills needed to design, implement, and manage successful PPC event campaigns, enhancing their career prospects in the rapidly evolving digital marketing landscape.

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CourseDetails

• Unit 1: Introduction to Pay Per Click (PPC) Campaigns

• Unit 2: Keyword Research and Selection for PPC Event Campaigns

• Unit 3: PPC Account Structure and Campaign Setup

• Unit 4: Crafting Effective PPC Ad Copy for Events

• Unit 5: Landing Page Optimization for PPC Event Campaigns

• Unit 6: Bid Management and Optimization Techniques

• Unit 7: Tracking and Measuring PPC Event Campaign Performance

• Unit 8: Audience Targeting and Segmentation in PPC Event Campaigns

• Unit 9: Advanced PPC Strategies for Event Campaign Success

• Unit 10: Ethical Considerations and Best Practices in PPC Event Campaigns

CareerPath

The **Graduate Certificate in Pay Per Click Event Campaigns** job market is booming, with various exciting roles available in the UK. This section highlights the latest job market trends, salary ranges, and skill demand, represented visually with a 3D pie chart. The 3D pie chart showcases the following roles and their respective percentages in the job market: 1. Digital Marketing Specialist (PPC) - 60%: These professionals manage and optimize Pay Per Click campaigns for businesses, ensuring maximum ROI. 2. PPC Analyst - 25%: PPC Analysts focus on analyzing the performance of PPC campaigns and suggesting improvements. 3. SEM Specialist - 10%: SEM (Search Engine Marketing) Specialists handle both PPC and SEO efforts to enhance a company's online visibility. 4. Paid Social Media Specialist - 5%: This role involves managing paid social media campaigns to reach and engage with the target audience. The Google Charts 3D pie chart has a transparent background, allowing it to blend seamlessly with any webpage layout. It is responsive, adapting to all screen sizes by setting its width to 100%. This ensures that the chart remains clear and legible on mobile devices, tablets, and desktop screens.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GRADUATE CERTIFICATE IN PAY PER CLICK EVENT CAMPAIGNS

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London School of International Business (LSIB)

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05 May 2025

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