Professional Certificate in Social Media Marketing via YouTube

Name: Professional Certificate in Social Media Marketing via YouTube
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The Professional Certificate in Social Media Marketing via YouTube is a comprehensive course that provides learners with essential skills for career advancement in the rapidly evolving digital marketing landscape. This program focuses on harnessing the power of social media platforms, with an emphasis on YouTube, to drive brand awareness, engagement, and revenue.

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AboutThisCourse

In this age of increasing digitalization and social media usage, the demand for skilled social media marketers is at an all-time high. By earning this certification, you will demonstrate your expertise in creating compelling social media strategies, analyzing performance metrics, and leveraging YouTube as a powerful marketing tool. Throughout the course, you will gain hands-on experience in content creation, audience targeting, and community management. These skills will equip you to excel in various roles, such as Social Media Specialist, Content Marketer, or Digital Marketing Manager, making you a valued asset to any organization.

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CourseDetails

• YouTube Channel Optimization: Setting up a professional YouTube channel, channel art and design, optimizing channel keywords, channel settings and preferences.
• Video Production for YouTube: Basics of video production, shooting high-quality videos, lighting, sound, video editing tools, and techniques.
• YouTube SEO and Analytics: Understanding YouTube SEO, keyword research, optimizing video titles, descriptions, tags, and analytics tracking.
• Building a Community on YouTube: Engaging with the audience, responding to comments, creating a community, and building a loyal following.
• Promoting Your Brand on YouTube: Promoting your brand, cross-promotion, collaborations, influencer marketing, and advertising on YouTube.
• Monetization Strategies on YouTube: Understanding YouTube monetization, affiliate marketing, brand deals, Super Chat, channel memberships, and merchandise shelf.
• YouTube Live Streaming: Setting up a live stream, scheduling live events, promoting live streams, and engaging with the audience during live events.
• YouTube for Business: Using YouTube for business, creating a content strategy, measuring success, and creating a YouTube business plan.
• YouTube Best Practices: Best practices for creating and promoting videos, building a community, and monetizing your channel.

CareerPath

In the UK, social media marketing is a growing industry with various exciting roles. Let's dive into a 3D pie chart demonstrating the job market trends for these roles. The chart below presents the following social media marketing positions: 1. **Social Media Manager**: With 35% of the market share, Social Media Managers lead businesses' online presence, developing strategies to build brand awareness. 2. **Digital Marketing Specialist**: This role takes up 25% of the market, focusing on digital channels to promote products/services and engage with targeted audiences. 3. **Content Marketer**: Content Marketers, accounting for 20% of the jobs, create and manage valuable content to attract and retain customers. 4. **Social Media Analyst**: This role represents 15% of the market, interpreting data to guide social media strategies and measure success. 5. **Influencer Marketing Manager**: A rising star in the industry, this role holds 5% of the jobs, specialising in partnering with influencers to expand brand reach. These roles are essential for businesses to succeed in today's digital world. By visualising the demand for these positions, aspiring professionals can better understand the industry landscape and make informed decisions about their career paths.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

CompleteInOneMonth

AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
RegularCertificateDelivery
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DigitalCertificate
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PROFESSIONAL CERTIFICATE IN SOCIAL MEDIA MARKETING VIA YOUTUBE

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London School of International Business (LSIB)

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05 May 2025

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