Postgraduate Certificate in Eye Tracking in Digital Advertising

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The Postgraduate Certificate in Eye Tracking in Digital Advertising is a comprehensive course designed to equip learners with the essential skills needed to thrive in the digital advertising industry. This course focuses on the importance of eye tracking as a tool for understanding consumer behavior and enhancing advertising effectiveness.

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AboutThisCourse

With the ever-increasing demand for data-driven decision-making in advertising, this course is highly relevant. It provides learners with the knowledge and skills to analyze and interpret eye tracking data, enabling them to create more engaging and impactful digital advertisements. By the end of this course, learners will be able to design and implement eye tracking studies, interpret the results, and apply this knowledge to optimize digital advertising strategies. This skillset is highly sought after by employers, making this course an excellent investment for those looking to advance their careers in digital advertising.

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CourseDetails

• Eye Tracking Fundamentals
• Eye Movement and Visual Perception in Digital Advertising
• Methods and Tools in Eye Tracking Research
• Data Analysis in Eye Tracking Studies
• Ethics and Privacy in Eye Tracking Research
• Eye Tracking in User Experience Design
• Advanced Eye Tracking Techniques in Digital Advertising
• Evaluating Advertising Effectiveness with Eye Tracking
• Case Studies in Eye Tracking for Digital Advertising

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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POSTGRADUATE CERTIFICATE IN EYE TRACKING IN DIGITAL ADVERTISING
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London School of International Business (LSIB)
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05 May 2025
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